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The Truth About Influencer Marketing

by D'Arcy Benincosa

The marketing world is turning into an influencer dominated society. What does that mean for you as a creative entrepreneur? Listen in to find out! D’Arcy will dive in to what it means to be an influencer, and how influencer marketing is affecting our lives and businesses, even if you don’t know it.

Influencer Marketing Statistics:

  • 86% of women use social media for purchasing advice
  • Influencer marketing is the fastest growing customer acquisition method
  • 74% of people trust social networks to guide their purchasing decisions
  • Influencer marketing has surpassed print marketing
  • 40% of customers block pop-up advertisements

Key Takeaways:

  • Influencer marketing is on the rise because companies want real people who have this social influence to market their products.
  • If you want to run a successful business you have to evolve. You can’t use the same marketing you did 5 years ago.
  • Is your imagination and creativity being atrophied by the influence social media and marketing has on your life? Think about how this is affecting your life and business.
  • Don’t be the junk food of the internet. Serve your people with products and services that make a difference in the world
  • Influence means being a leader.


“Old George Orwell got it backward.Big Brother isn’t watching. He’s singing and dancing. He’s pulling rabbits out of a hat. Big Brother’s busy holding your attention every moment you’re awake. He’s making sure you’re always distracted. He’s making sure you’re fully absorbed.He’s making sure your imagination withers. Until it’s as useful as your appendix. He’s making sure your attention is always filled. And this being fed, it’s worse than being watched. With the world always filling you, no one has to worry about what’s in your mind. With everyone’s imagination atrophied, no one will ever be a threat to the world.”

Chuck Palahniuk

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