Photographers, this one's for you.Welcome to my tell-all guide to master your craft, elevate your brand to book high-end clients, and build a six figure photography business – without
I’ve wrapped up my years of experience in a bow to help you break into the luxury market, build a badass photography business from the ground up (the RIGHT way), and how to curate your vision through your work (and make money while you do it).
over a decade in the making
There’s something that’s keeping you from booking luxury clients, but you’re not quite sure what it is. You sense that you just can’t see your blind spots clearly when it comes to looking at your own photos.
You are sinking hours into shooting styled shoots and other projects that are not getting you noticed and worse yet, they do not represent a luxury brand.
You know you could be taking better photos by mastering the fundamentals of posing, but when you get flustered in the moment, it’s just easier to fall back to your go-to’s which are boring and look just like everyone else’s.
You feel your website is beautiful, but you get the vibe that it’s driving clients away instead of getting them to book you and you’re not sure why.
You keep getting budget bookings and have only budget weddings in your portfolio that do NOT speak to the high-end clients you’re striving to land. You wish you could make these weddings look fancier, but you’re not sure what to do when so many of the elegant details you’ve only seen on Pinterest are missing.
I’d love to raise my prices but my portfolio just isn’t there yet.
My submissions keep getting rejected and I’m so discouraged. I wish I had a better idea of what these publications are really looking for.
How great would it be to sit down with a seasoned photographer and pick their brain for a few hours? I’d get answers to all of my questions!
I can’t decide whether I should continue to serve every client under the sun or if I should find a niche for my work.
I’m confident in my skills and I know my work is good. I want to break into the high-end wedding market, but I’m not sure what it takes.
What if there was a simple, easy-to-follow plan to fill your calendar with the clients of your dreams faster and easier than you ever thought possible (with a dash of sage wisdom from someone who’s been there before)?
Here’s the thing: I know you don’t have time to waste on strategies and tactics that don’t work anymore. And if you’re anything like I was a decade ago, you’ve realized your current path isn’t getting the results you’re after.
That’s why I created The Profitable Portfolio.
The ultimate education of high-end tactics and step-by-step strategies to get your images working for you RIGHT NOW.
Imagine if I dumped a decade of masterful photography techniques, actionable marketing strategy, and thousands of dollars worth of business savvy into a Vitamix, blended it all up, and served it in yummy milkshake form (complete with whipped cream, sprinkles, and a cherry).
I'm handing over all the strategies I used to break into the luxury market – so you can do the same!
Here's a hint of what I cover:
Curating a Dream Portfolio – Imagine seeing your work clearly (say goodbye to your blind spots) and cutting out the bad so you can appeal to the high-end clientele.
Actionable ways YOU can create a luxury brand – fast
How to take better photos (because it all starts here): We’re talking my fundamentals for portraits, couples, editorials, boudoir, large groups, and more.
A guide to posing in ANY situation!
How to nail the details and set the scene: Mastering flat lays, details, and location shots.
Providing a Luxury Client Experience so you can charge luxury prices!
Creating a strong website & SEO presence that says LUXURY
Why your pricing guide might be a mess… and how to fix it.
I BET YOU'RE WONDERING
Becoming Profitable with Your Portfolio
Featuring lessons in providing a luxury client experience, how to build a high-end photography brand, how to think and sell like a wealthy person, and the steps you need to take to build a luxury portfolio right now.
Elevate Your Posing to Elevate Your Business
Meet the most in-depth crash course to posing there ever was. I’m pulling back the curtain on how I pose just about everyone, in any situation. Learn how to pose and photograph same sex couples, hands, brides, grooms, couples with height and weight differences, boudoir, wedding bouquets, flatlay details, and so much more.
The Power of Curation & Publication
Dive in and be educated on my magical tips for portfolio curation to attract luxury clients, expert editing techniques so your work is picture perfect, curation for publication (get your submissions accepted every time!), and the power of a niche.
Curating Your Website for Luxury
Turn your website into a money-making machine (for real). In this module, join me as I teach you how to make your website a scroll-stopping magnet with thoughtfully curated galleries, a blog that generates traffic and inquiries, and pricing & proposals that convert into paying clients.
The Creativity Behind a Profitable Portfolio
Watch as I walk through a wedding day and get an inside look at how I execute an editorial shoot to get picked up by the best publications. Live footage about how I create the magic! It’s better than an actual workshop with me because you can rewind!
You'll get everything in my arsenal, including:
My Posing Cheat Sheets to take with you to photoshoots and wedding days as a little reminder from me to you.
A Luxury Wedding Shot Checklist so you don't forget to capture anything!
The Styling Kit Checklist so you can make sure to capture those details perfectly.
My Moodboard Magic Formula and Moodboard Templates that will help guide you, your client, and the rest of the vendor team to create a more luxury look!
The ultimate Gift Giving Guide that makes your clients feel appreciated and adds to their luxury experience.
My Client Questionnaire Outlines that will bridge the gap so you can serve your clients in a more extraordinary way!
The Publication Checklist that makes getting into the high-end publications a breeze!
My Publication Submission Copy Templates & Tips
My Expert Editing Checklist that ensures all my photos look professional and perfect.
The Home Page Checklist that will cause those luxury clientele to stop their scroll!
The Image Guide for Online gives you all my tips and tactics for optimizing images for SEO.
My Perfect Blog Post Checklist outlines all the strategies for creating blog posts that convert!
People are already noticing the change in my business and images, and asking what I am doing differently. You gave me a priceless paradigm shift. I have taken lots of classes, courses, webinars, even a 1:1 mentorship that cost me thousands. But I learned more in this course than all of those combined. THANK YOU for sharing your heart with the world and giving this industry something we have never had before.
The course blew my mind with how much valuable information you gave and I can't thank you enough D'Arcy. I now know what it takes to build a profitable portfolio and am so excited to put this knowledge into action and create a higher standard of work. I particularly love your 'puzzle method' and your approach to gallery curation – so simple yet brilliant. I feel so inspired and my head is buzzing with so many ideas. This course was worth every dollar and then some, thank you SO much!
Mostly I just have to say how groundbreaking this course is. D'Arcy put it ALL out there, and I truly believe it will revolutionize my story-telling and photographic skills. My partner and second lead photographer just started the course as well - he was armed with pen and paper in hand and found that he was quite literally writing down every single thing D'Arcy said. Ultimately, we have decided to just watch and rewatch until the lessons are burned into our very picture-taking muscles. You simply cannot get such valuable information anywhere else in this industry.
Where do I even start?? The way you break down every single section of every detail of the wedding day is incredible! My entire portfolio is completely different and the way I look at my sessions and images is more detail oriented. This course is just mind blowing. The way I am looking at everything in my business has changed for the better.
How? How does D’Arcy continue to blow my mind with so many knowledge bombs? Her expertise is unmatched and genuine care for helping photographers grow their craft, unreal. She doesn’t fool you into unusable information. Her knowledge is truly power and every word should be soaked up!
I wish I knew what I've learned with D'Arcy long ago! It’s never too late to reinvent yourself, so here I am, seeing how my business is getting noticed after I decided to invest in myself. I’m treating my photography work as the business it deserves to be. I feel more confident now that I have a foundation with real goals.
Her suggestions encouraged me to do an entire website overhaul, and for the first time in 10 years of business, my website and work is truly reflective of my personal style. It has thoughtful details, thoughtful design, and thoughtful image curation with the help of D’Arcy. After my new website was launched, I booked my three biggest clients to date. I know in my soul that it is because of the improvements we made to my web presence and showing up as my best self.
There wasn't one lesson that I watched and thought "I already knew all of that." I have been lost for the last 7+ year in how to achieve the look, feel, clients and experience that I want in my work and business. I truly feel like this course has given me those tools now. So thanks :)
Because of D’Arcy’s lesson on submitting images for publication I just found out I’ll be featured in Magnolia Rouge for the very first time along with a feature on Carats & Cake. I know it’s because of what I learned in the Profitable Portfolio! I now feel more confident and sure of how I want to run my business, and my artistic eye has been greatly refined.
The more I coach photographers like you, the more I see the blind spots we have when it comes to curating our own portfolios and sharing our vision with the world. It’s no wonder so many of us struggle when it comes to booking the clients (and the paychecks) of our dreams when we can’t see the disconnect in our own work.
I once paid $500 of my hard-earned dolla dolla bills for a portfolio review that I believed would change my trajectory as a photographer for the rest of my days.
Long story short, the portfolio review fell completely flat. Like, falling flat on your face after your heel got stuck in a New York City sidewalk grate, flat.
Here’s a quick peek at what the portfolio review looked like from my point of view:
“D’Arcy, this work is so great.”
“Love these tones!”
Fluff. Fluff, fluff, fluff.
The truth is, they were unwilling to hurt my feelings. At that moment, I knew that I would never waste anyone’s time (or money, for that matter) with fluffiness and empty compliments.
And thus, The Profitable Portfolio and my tough love approach was born (emphasis on the love!).
Can you imagine...
Having the confidence to raise your prices without fear?
Booking out your calendar with beautiful clients (and big budgets)?
Cultivating your website to be a money-making powerhouse?
Crafting a masterful and artistic portfolio that matches the luxury of your client experience?
Getting your work featured on every publication you submit to?
The Profitable Portfolio will help you fill your calendar with the clients of your dreams faster and easier than you ever thought possible. And here’s the best part: you’ll work less and MAKE MORE MONEY than ever. Sounds dreamy, huh? This course is one big, beautiful tell-all where I’m spilling all of my secrets from building a multiple six-figure photography business. And I really mean it – I’m giving you everything.
This is your chance to pick my brain without the $1,500/hour price tag for private coaching. I’m giving you all of my secrets for success in the photography world. It’s all here!
Turn your portfolio into a big, beautiful, money-making masterpiece for just...
I bet you're wondering
Use code 'LUXE' at checkout to get $500 off your full payment or 'LUXEPP' for $200 off each monthly payment.
Q: I’m so overwhelmed by everything it takes to launch my business that I can’t even think about upleveling my bookings yet. Why should I add another thing to my plate when I’m already struggling with all there is to know?
I know you’ve bought so many courses over the years, but let me be clear – rarely do they come from teachers AND artist. With over 14 years of teaching experiences my courses are full of knowledge, easy to digest information, actionable checklists and cheat sheets, and a lot of personality. Some photographers try to teach--and we’ve all been stuck in a boring class taught by a talented photographer who had no idea how to simplify the information in beautifully easy bites. This is the signature course that every photographer needs.
Consider The Profitable Portfolio your business in a box, because I’ve packed my years of experience into this labor of love that I KNOW will help you rise up to be the best creative you can be. Because the world needs you and your voice and your point of view. If it’s the volume of all that you need to know that’s overwhelming you, this course has every realm of this world mapped out for you, plus the support of a community of creatives cheering you on every step of the way.
Q: This is a big investment for me in my business right now. How do I know this course will be worth it?
A: I’ll keep it real by putting it this way: an investment in YOURSELF is always worth it. When I took the plunge and jumped ship from my “safe” government job of a decade, one of the best investments I made was hiring personal business coaches. Through mentors, education, making lots of my own mistakes, and a lot of ambition, I became successful so much faster than I ever thought I could. I thought Beyonce put it best when she said, “I don't like to gamble, but if there is one thing I'm willing to bet on it’s myself.” Let’s manifest that Queen Bey energy together, shall we?
Q: But I already know so much about the topics your course is going to cover. Is there anything here for me?
A: I truly believe the training video on how I teach you to pose and position hands in your images is worth the price of the course alone. And that’s just one small piece of the posing puzzle. Photographers who have watched it have sent me message after message telling me things like:
“Everything I’ve learned so far is astounding! Truth bombs every second. It has made me so inspired to shoot again. I can’t wait for my weddings this year, I know I will approach them with a more sophisticated eye.”
The topics may sound familiar, but no one, and I mean no one, has taught them as I have in this course.