In this episode, D’Arcy dives into the shifting dynamics of social media, the demise of cookies, the power of customer avatars, monetizing your audience, and the art of staying ahead of the curve. She explores how to set your business up to avoid the biggest marketing problems of 2024 and grow your business among the changing social landscape. Hit play. 

As we stand on the precipice of 2024, it is undeniable that the landscape of marketing is evolving at quick pace. The once-familiar ways of building our brands and connecting with our audience are no longer as effective as they once were. It’s time to acknowledge that the rules have changed, and we must adapt.

The 5 Biggest Marketing Problems of 2024 and How to Solve Them:

1. The Algorithm First Content Strategy

Social media has undergone a profound transformation. Gone are the days when a simple follow could guarantee growth. In this algorithm-first model, understanding the dynamics that govern these platforms is crucial. It’s time to ask ourselves, “How can we create content that not only resonates with our audience but also captures the attention of the ever-changing algorithms?”. By staying curious, experimenting, and adapting our strategies, we can overcome this hurdle and forge deeper connections with those we seek to serve.

2. Google Phasing Out Cookies

The news of Google phasing out cookies has sent waves through the marketing world. This shift will undoubtedly impact how we acquire customers for our ads. However, let us not despair but rather see it as an opportunity for growth. With the demise of cookies, the effectiveness of call-out ads has been magnified. By tapping into the power of compelling messaging, we can still connect with our target audience and engage them in meaningful conversations. Adapting to this change requires us to rewrite the rules while staying true to the essence of our brand.

3. The Evolved Customer Avatar

In the pursuit of growth, we often forget our most valuable asset—the customer avatar. Take a moment to reflect on the top twenty problems or desires of your clients. By addressing their specific needs, we can create content that truly speaks to their hearts. It’s time to reconnect with our audience and understand what drives them, excites them, and keeps them up at night. Transform your marketing by consistently showing up and offering solutions tailored to the unique journey of your customers. Love your customers like you would love a dear friend.

4. Monetizing Your Audience

Your email list holds immense potential and growth opportunities. For wedding photographers and businesses alike, a series of twelve emails can transform into a journey, a narrative that continues long after the last shutter click. It’s not just about selling photos once, but rather about nurturing relationships and offering additional services like anniversary sessions. Unlock the full potential of your audience through affiliate marketing and other monetization strategies. By owning your emails, you can create a meaningful connection that extends beyond the transactional.

5. Understanding and Evolving with AI

The winds of change are ever-pervasive, and we must learn to navigate them. Stay current on AI, emerging trends, and the shifts within your industry to avoid these marketing problems. Embrace change as an opportunity for growth rather than an obstacle. True transformation begins with a willingness to evolve, to let go of outdated practices, and to keep an open mind. By acknowledging the need to continually learn and adapt, we empower ourselves to stay one step ahead of the game.

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