What would it mean for your business if you could create an experience for your clients and workshops that they couldn’t stop talking about? Talk about client experiences has been circulating around the industry for awhile now, but believe it or not, it’s so much more than mailing a fancy gift. On this episode, Experience Designer, Baya Voce gives her top tips and examples of creating memorable experiences that people can’t stop talking about. Listen in to learn how you can TRANSFORM your client experience.

Key Takeaways:

Wedding Vendor Client Experience:

• What stories are people telling about you and your EXPERIENCE?
• If you’re lucky enough to capture people’s attention, give it everything you have to make it MIND BLOWING.
• We need to realize that there are things that people talk about and share, and most of the time those things aren’t the things we think of, or that cost the most money.
• Nobody is going to talk about their floral arrangement after their wedding day. They’re going to be talking about the moments. You have the chance to play a part in creating moments that people will share. If you do this, they will never forget you.
• How do you deliver the unexpected for people? This is often what creates heightened emotion. Heightened emotion is what creates strong referrals.
• If you can create an experience where there’s an intimate moment shared, you will stand out.
• What are the moments that they’re going to come back to on their death beds. Weddings are ripe for these types of moments.
• Everyone is searching for deeper meaning. If you create that deeper meaning for them, they will never forget you.
• If there’s a powerful STORY behind your images, you’re so much more likely to get press and publications willing to feature you.
• The small things are the big things. You can create these experiences in the simplicity of what you do.

Workshops, Retreats, and Other Event Experiences:

• As soon as something is EXCLUSIVE you capture your audience’s attention
• Don’t use stale formulas for your workshops and events.
• Don’t only think about the tangible things like the food and decor, think about the EXPERIENCE you’re giving them. What are the conversations being had?
• When we gather, the feeling of loneliness gets exacerbated. It’s so important as a person who is creating experiences for people, that you’re acutely aware of that.
• Remember, for people who are more introverted, small talk takes so much energy and effort.
• Ask yourself, “how can I create an event for the biggest introvert in the room?”
• Jeffersonian style dinner: one conversation around a theme or topic, and no side-talking. Done best with 6-8 people, or 6-8 people per table if you’re hosting a larger event.
• Having formulas and rules for your events is SO important. It allows freedom while giving people parameters.
• There are so many creative ways you can think about speaking, or other elements of interacting with people.
• Being deliberate about creating unique experiences for people completely shifts the space for the attendees.
• Taking away phones is exciting, simple, rare, and immediately throws people off.
• Think about an event like the Hero’s Journey. They have struggles when they get there, come out on the other side having gone through a rite of passage and as a transformed person.

Check it out!

• The Art of Gathering by Priya Parker (book)
• Joseph Campbell’s Hero’s Journey (read more about it)
• Blue Ocean Strategy (book)
• Jefferson Dinner Style (read more about it)
• Baya Voce (website)
• Baya Voce (Instagram)