How To Establish Yourself as a Destination Photographer

by D'Arcy Benincosa

In this episode, Bree and I discuss how to establish yourself as a destination photographer in any city. Learn how to leverage social media, SEO, and your network to grow a client base anywhere in the world. Hit play!

Meet Bree Woolliscroft:

Bree Woolliscroft, an esteemed and nationally published wedding photographer, has had the privilege of photographing weddings in some of the most picturesque locations throughout Colorado, across the continental United States and Europe. Renowned for her eye for detail and an unwavering commitment to exquisite lighting, Bree’s work has been seen in national publications such as The Knot and Martha Stewart Weddings.

Bree’s journey into the world of photography began with an innate appreciation for the artful interplay between light and emotion when receiving her BFA in film photography from Florida State University. What truly distinguishes Bree’s work is her distinct eye for the nuanced, candid, and authentic interactions that define each wedding.

Attracting destination clients can feel like a far-off dream for some photographers. But it doesn’t have to be. You can become a destination photographer in your own city if you want! Or if being a Paris destination photographer is more your jam, you can do that too.

6 ways to establish yourself as a destination photographer:

1. Use geo-tagging to your advantage

One of the secrets to attracting destination clients is to focus on locations that offer more than just the usual tourist spots. Ditch the clichés and instead, delve into the hidden treasures of your chosen destinations. Tag and highlight the lesser-known, non-touristy gems in your content on Instagram. Everyone captures the Eiffel Tower or the Louvre, but how about showcasing the cozy corner café, the charming backstreets, or the serene parks? By doing so, you offer a fresh perspective and ignite curiosity in potential clients.

2. Post & attract clients in real time

When you’re striving to attract destination clients, you must showcase your work in those very areas you’re passionate about. It’s a way of connecting with your audience, demonstrating your love for the location, and inspiring trust. Your portfolio becomes a window into the soul of the destination, letting your clients know that you have not only been there but have left an indelible mark through your craft.

3. Use a variety of hashtags for each location

Mastering the art of hashtags is paramount in the digital age. To appeal to a global audience, create unique lists of hashtags for each location you’re interested in. This practice ensures that your work reaches the right audience, while also keeping your content fresh and engaging.

4. Develop thick skin and be dedicated to crafting a destination portfolio

Critiquing your work is a crucial exercise for a photographer, and it’s essential to approach it with a discerning eye. Take a leaf out of an art school’s book. Study your shots, dissect them, and continually seek to improve your craft. Developing thick skin and staying open to constructive criticism will help you grow as an artist and attract a more discerning clientele.

5. Improve your turnaround time to reach more people

The power of immediacy in the digital world is indisputable. Offer sneak peeks of your destination shoots quickly (Bree does 150 pieces within 24 hours). By doing this, your couples and their families share the content, tag you, and you reach a brand new network in just a few days. Within a week, these images should be prominently featured on your website. Share, tag, and post these images without delay. This immediate interaction not only delights your clients but also establishes a network that can open doors to more opportunities.

6. Be more than just a photographer

While there’s a stigma that a photographer shouldn’t have to wear multiple hats, the reality is that as the person capturing the moments, you are deeply intertwined with the day’s narrative. Beyond the lens, you can make a substantial impact by involving yourself in planning. Help your clients schedule the best times for that perfect shot, guide them to the best light, and provide professional insights throughout the day. This comprehensive involvement can set you apart as a true destination professional, rather than just a photographer.