Have you been brainstorming ways to diversify your business and enrich your life? Amy McVey–wife and mother and branding badass–tells us secrets behind the empire she built with her husband Erich. In this episode she gives us a behind-the-scenes peek into what their marketing strategies have looked like over the years, how their business has evolved to support their family in various ways, and how they avoid burnout so they can find enjoyment, fulfillment and TRUE WEALTH in what they do and how they live.

About Amy McVey:

Amy is the wife of Erich McVey, mom, and a branding and marketing expert who works behind the scenes in Erich’s highly successful photography business and more.

Key Takeaways:

• By allowing yourself to stay flexible and challenging yourself to evolve, this is how multiple revenue streams develop.
• Do not be afraid to try something and fail. The greatest things come from taking risks.
• If something doesn’t feel fun, then stop doing it
• Intentional brand positioning — are YOU the brand? is your personality and personal life part of your marketing?
• For Erich McVey, his voice came through with his art, not his words.
• You have to do what feels comfortable when marketing. If you’re forcing something that doesn’t feel like you, your audience will feel it too.
• REST is a SKILL you have to practice
• Without rest, you can’t be creative or appreciate what you have in the moment.
• Who are you outside of your job? Rediscover who you are outside of what you do and what people think of you.

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