Does Personality Determine Profits? - D'ARCY BENINCOSA

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Does Personality Determine Profits?

by D'Arcy Benincosa

Have you ever thought about how your personality could determine your bottom line? In this episode, Morgan of In Frames Photography and I discuss how our VERY different personalities have effected our businesses, and how you can utilize your personality in your marketing to attract the right clientele, and raise your prices.

Key Takeaways:

  • You can build an incredible business on personality, interaction, and type of clients.
  • How are you going to stand out from the other businesses in your market?
  • High end weddings come in so many different shapes and sizes. You don’t have to emulate already high end photographers to attract high end clientele.
  • High end is an experience that you provide for your clients.
  • There are so many technically talented people. The thing that sets you apart is how your clients connect with your personality.
  • How do you use your personality to market your business?
  • Know your personality. Know yourself.
  • Be consistent in your marketing as you are in real life so that you’re not confusing your clients.
  • YOU are your business. YOU are your brand. If you’re not comfortable with that, then how are other people going to be?


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