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Testimonial & Referral Marketing Strategies You Can Copy

by D'Arcy Benincosa

This week I’m rewinding the tapes and going back to an old favorite when I gave away all my secrets for collecting kickass testimonials and recurring referrals that keep me booked up ALL. YEAR. LONG. Even if you already listened, we all need a good reminder every now and then. BONUS: Listen all the way through to get the link to download my FREE guide to Super Power Testimonials. 

Key Takeaways:

  • A Client Journey is the process that your clients and customers take from when they first connect with you, to when they become your raving fan.
  • Transformation stories make the best testimonials. You need to ask the right questions in your testimonial questionnaire to get reviews like the one below.
  • Ask for feedback before asking for a testimonial.
  • Just making the sale and never following up is the quickest way to kill customer referrals.
  • Don’t be afraid to ask for testimonials. If you’ve given a great service or product, then you shouldn’t be afraid to ask.

Want testimonials like this one?

“Coaching with D’Arcy was one of the best things I have truly done for my business, and for my life!  When I found D’Arcy, I felt as though my business was hitting a plateau and I had created so many blocks in my life that were keeping me from what I wanted to achieve.  I originally heard D’Arcy speak at a business conference, and in those 90 minutes not only had she brought me to tears with her real talk, but I knew that I needed to hire her immediately as my business coach!

Over the course of five months, D’Arcy and I worked closely together- defining my pain points, my fears, my blocks, and what I really wanted in my company and in my personal life.  D’Arcy is absolutely brilliant at what she does, not only helping me understand what needed to change in my life, but being my biggest cheerleader and giving me all the tools and resources to succeed along the way.  In less than half a year, my business was transforming right before my eyes- my calendar was under control, I booked two of my highest-paying clients to date, I started my very own workshop, and my bank account had TRIPLED (and all without a fear of money anymore!)   If you are considering hiring D’Arcy as your own coach- don’t think about it any more, run to her and book!  She is AMAZING and worth every penny!  I’ve been happier than I have in years, and I owe so much to D’Arcy and her incredible teachings and business strategy.  My only regret is that I didn’t find her years ago!” – Sophie Epton, Sophie Epton Photography  

Download the Marketing Ninja’s Guide to Getting Super Power Testimonials!

Xo,
D’Arcy

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A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

goodlight Presets

Struggle to match your digital to your film? You've met your match. Use code PLAYITBRAVE to get $50 off!

pic-time

Say au revoir to lazy galleries! Use code DARCY to get your first month free.

tonic site shop

Crappy website? Say no more. Get 20% off a template with code PLAYITBRAVE. You're welcome.

Learn my simple tweaks you can make that will have you attracting your dream clients with the portfolio you have TODAY.

free guide

Have no time to submit
to publications?

Don’t let your images gather dust on a hard drive – GET THEM SEEN (and gain street cred too).

free training

Not booking $10k+ weddings?

binge-listen

Play

It Brave

podcast

A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

goodlight presets

Struggle to match your digital to your film? You've met your match. Use code PLAYITBRAVE to get $50 off!

pic-time

Say au revoir to lazy galleries! Use code DARCY to get your first month free.

tonic site shop

Crappy website? Say no more. Get 20% off a template with code PLAYITBRAVE. You're welcome.

Have no time to submit to publications?

Don’t let your images gather dust on a hard drive – GET THEM SEEN (and gain street cred too).

free guide

Learn my simple tweaks you can make that will have you attracting your dream clients with the portfolio you have TODAY.

comments +

  1. Emily says:

    This is so good. I’ve had so many ideas about what I want my client’s experience to look like but haven’t written it out all which is why I think it’s not happened yet. Thanks for the little push and the helpful hints you provide through this episode.

@darcybenincosa

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