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Exclusive Access: How to Brand Strong

by D'Arcy Benincosa

Today on the Play It Brave Podcast, I’m giving an exclusive sneak peek into my Brand Map course. This lesson is diving into all the ways to define your brand and create a strong foundation for your business. If your business is in need of a stronger identity that is recognizable, trusting, and evokes emotions, you should really have a listen!

Key Takeaways:

  • What do people think of when they think of your business?
  • A brand is a foundation for your business, and businesses are only as strong as their brands
  • Think of a brand as if it were a friend or person. What does your friend wear? What are their passions? What are their favorite activities? What does your friend spend money on? Introvert or extrovert?
  • Your brand helps people choose you! Developing a strong reputation, aesthetic, & mission, your brand will help people trust you.
  • Think of the brands you’re loyal to, and ask yourself why
  • Powerful brand identities engage emotions
  • Decisions you make can make a statement about your brand. Make sure they align with your mission.

References:

free training

Not booking $10k+ weddings?

Play

It Brave

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tune in now

A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

goodlight Presets

Struggle to match your digital to your film? You've met your match. Use code PLAYITBRAVE to get $50 off!

pic-time

Say au revoir to lazy galleries! Use code DARCY to get your first month free.

tonic site shop

Crappy website? Say no more. Get 20% off a template with code PLAYITBRAVE. You're welcome.

Learn my simple tweaks you can make that will have you attracting your dream clients with the portfolio you have TODAY.

free guide

Have no time to submit
to publications?

Don’t let your images gather dust on a hard drive – GET THEM SEEN (and gain street cred too).

free training

Not booking $10k+ weddings?

binge-listen

Play

It Brave

podcast

A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

goodlight presets

Struggle to match your digital to your film? You've met your match. Use code PLAYITBRAVE to get $50 off!

pic-time

Say au revoir to lazy galleries! Use code DARCY to get your first month free.

tonic site shop

Crappy website? Say no more. Get 20% off a template with code PLAYITBRAVE. You're welcome.

Have no time to submit to publications?

Don’t let your images gather dust on a hard drive – GET THEM SEEN (and gain street cred too).

free guide

Learn my simple tweaks you can make that will have you attracting your dream clients with the portfolio you have TODAY.

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