Exclusive Access: How to Brand Strong - D'ARCY BENINCOSA

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Exclusive Access: How to Brand Strong

by D'Arcy Benincosa

Today on the Play It Brave Podcast, I’m giving an exclusive sneak peek into my Brand Map course. This lesson is diving into all the ways to define your brand and create a strong foundation for your business. If your business is in need of a stronger identity that is recognizable, trusting, and evokes emotions, you should really have a listen!

Key Takeaways:

  • What do people think of when they think of your business?
  • A brand is a foundation for your business, and businesses are only as strong as their brands
  • Think of a brand as if it were a friend or person. What does your friend wear? What are their passions? What are their favorite activities? What does your friend spend money on? Introvert or extrovert?
  • Your brand helps people choose you! Developing a strong reputation, aesthetic, & mission, your brand will help people trust you.
  • Think of the brands you’re loyal to, and ask yourself why
  • Powerful brand identities engage emotions
  • Decisions you make can make a statement about your brand. Make sure they align with your mission.

References:

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free training

Get my Top 10 Tips to Grow Your Destination Wedding Business

binge-listen

Play

It Brave

podcast

free training

Learn how to Shoot
& Meter Film for
Window Light

A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

refined presets

Struggle to match your digital to your film? You've met your match.

pic-time

Say au revoir to outdated galleries! Use code HYEPZM to get 15% off annual plans.

tonic site shop

Sucky website? Say no more. You're welcome.

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