Over the coming weeks, I’ve got five different HOT SEAT COACHING SESSIONS headed your way. Unprecedented times in our businesses can call for some seriously sexy pivots in our business. In each of these coaching calls, we tackle ONE BIG PROBLEM in under 30 minutes. My guess, you may be trying to tackle the SAME problem too, so stick around and get ready for some big “aha” moments. 

We’re kicking things off with Erica Estrada, a luxury wedding designer creating curated experiences for each of her clients. Like so many of us, Erica is challenged by the new normal, and she came to Team Benincosa for a little magic. 

About Erica Estrada:

Erica Estrada is a luxury wedding planning and designer creating curated experiences for each of her clients. She has quickly become recognized by other industry leaders for her professionalism, poise, and beautiful designs. Her clients continue to praise her for her keen attention to detail and organization. Erica’s work has been highlighted in many publications, including BRIDES and Martha Stewart Weddings to name a few. 

Although Erica’s talent, hustle, and professionalism is unmistakable, Covid and her limited network are holding her back from reaching that luxury status. Read on for more details about what Erica’s biggest frustrations are, and hit play to hear how I help her solve them!

Here’s her question:

Dear D’Arcy,

“It honestly feels like that if you don’t have rich friends or exposure to certain circles, it seems impossible to break into certain markets. As a planner/designer, I don’t have the luxury of practicing my craft as often as maybe a florist or photographer. The true reflection of my work is dependent on the photographer. I can create and design something amazing, but if it’s not shot well, it can influence my own brand in a negative way.

Being that I’m not a photographer, what advice or practical action steps would you give a planner attempting to work in the luxury market?”

In this episode, I give Erica some tactics to show off her skillset and attract her dream clients –– even during quarantine. 
Here’s the truth: you could be one idea or connection away from a big breakthrough, so let’s say f*ck Covid and show the world what you’re made of. Listen in to spark some ideas of your own!

Check It Out!

• Click here for all the ways to listen to The Play It Brave Podcast
• Follow Erica Estrada on Instagram
• Visit Erica’s Website