From Rancher to Celebrity Wedding Photographer: The Evolution of KT Merry - D'ARCY BENINCOSA

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From Rancher to Celebrity Wedding Photographer: The Evolution of KT Merry

by D'Arcy Benincosa

From Rancher to Celebrity Wedding Photographer: The Evolution of KT Merry on The Play It Brave Podcast

If you’re feeling like you’re stuck and you just can’t reach your career goals, take a lesson from this episode with KT Merry! Throughout our chat, KT gives her backstory and journey to where she is now – spoiler alert: It was FAR from luxury! From slinging saddles to capturing high profile love stories, KT’s journey is proof of building an empire from the ground up, and evolving along the way. Listen in as she shares her secrets for building a successful business and serving your clients (luxury or not) in the best way possible.

About KT Merry:

Consistently celebrated as a top wedding photographer and featured in publications like Vogue, Harper’s Bazaar and Martha Stewart Weddings , KT Merry shoots exclusive destination weddings and editorials across the globe (Not to mention, she was the talented photographer who shot Kate Upton and Justin Verlander’s Tuscan wedding). A passionate conservationist, entrepreneur, adventurer, and lifelong learner, KT also mentors other photographers via public speaking, private coaching, and her signature online masterclass, The Abundance Plan.

Key Takeaways:

  • Decide on your ultimate goal and then reverse engineer that. Don’t try to follow someone else’s path.
  • It’s not always the technical details you need to learn. Mindset is the first step to becoming successful.
  • Getting to the wedding location a few days before to scout and get the full location captured is a great way to set the scene for the story you’re about to tell with your photos.
  • A lot of times photographers have all the right ingredients, but you might not be capturing the energy of what’s going on. Approach capturing a wedding with more than just a shot list. It’s about how you direct, compose, and how the people in your photos are connecting with each other. Capture EMOTION!
  • Even when a shoot or wedding is not going as you planned, it’s important to keep positivity, because when you have a positive energy, your couple will too.
  • When it comes to the initial inquiry with potential clients, once they’ve been able to identify whether or not they can afford your services, presenting them with a set of packages may not be the best move. Instead –– get to know them and their needs and present them with a customized proposal. (Check out The Art of The Client Proposal course to find out the in’s and out’s of this approach)
  • Throughout this rough period, it’s important not to focus on getting back to normal. This is the time to evolve and change, and hone in on what really brings you joy, and what can make you the best version of yourself.

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Get my Top 10 Tips to Grow Your Destination Wedding Business

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Play

It Brave

podcast

free training

Learn how to Shoot
& Meter Film for
Window Light

A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

goodlight presets

Struggle to match your digital to your film? You've met your match. Use code PLAYITBRAVE to get $50 off!

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Say au revoir to lazy galleries! Use code DARCY15 to get 15% off annual plans.

tonic site shop

Crappy website? Say no more. Get 20% off a template with code PLAYITBRAVE. You're welcome.

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