Take me to the presets

Want your images to look instantly more expensive?

These aren’t just presets—they’re a luxury-level editing system powered by AI masking to help you deliver flawless galleries faster. Get magazine-worthy edits every single time. 

How to Build an Authentic Personal Brand with Dr. Chelsea Shields – Part 1

by D'Arcy Benincosa

In this episode, I sit down with Dr. Chelsea Shields—anthropologist, speaker trainer, and communication expert—to dive deep into the heart of what makes a brand truly resonate in today’s world: authenticity.

We unpack why authenticity is more than a buzzword—it’s your most valuable currency as a personal brand. Whether you’re an entrepreneur, creative, or thought leader, this conversation will help you understand how to build a brand that’s rooted in truth, psychology, and presence.

We explore the evolution of personal brands as the new CEOs and reveal how your brand isn’t about you—it’s about how you make your audience feel. From decoding style signals and nonverbal communication to embracing body language, fashion choices, and voice modulation, Dr. Chelsea offers tangible tips for showing up confidently and powerfully—on stage, online, or in everyday conversations.

Chelsea and I also discuss how to honor multiple facets of your identity within your brand (yes, you can be the queen and the rebel), and how being fully present is one of the fastest ways to build trust and connection.

Whether you’re refining your website, stepping into public speaking, or simply showing up more boldly in life, this episode will leave you inspired to brand from the inside out—with intention, confidence, and soul.

Connect with Dr. Chelsea Shields

https://www.brandthropologieagency.com

free training

Not booking $10k+ weddings?

Play

It Brave

podcast

tune in now

A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

goodlight Presets

Struggle to match your digital to your film? You've met your match. Use code PLAYITBRAVE to get $50 off!

pic-time

Say au revoir to lazy galleries! Use code DARCY to get your first month free.

tonic site shop

Crappy website? Say no more. Get 20% off a template with code PLAYITBRAVE. You're welcome.

Learn my simple tweaks you can make that will have you attracting your dream clients with the portfolio you have TODAY.

free guide

Have no time to submit
to publications?

Don’t let your images gather dust on a hard drive – GET THEM SEEN (and gain street cred too).

free training

Not booking $10k+ weddings?

binge-listen

Play

It Brave

podcast

A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

goodlight presets

Struggle to match your digital to your film? You've met your match. Use code PLAYITBRAVE to get $50 off!

pic-time

Say au revoir to lazy galleries! Use code DARCY to get your first month free.

tonic site shop

Crappy website? Say no more. Get 20% off a template with code PLAYITBRAVE. You're welcome.

Have no time to submit to publications?

Don’t let your images gather dust on a hard drive – GET THEM SEEN (and gain street cred too).

free guide

Learn my simple tweaks you can make that will have you attracting your dream clients with the portfolio you have TODAY.

comments +

Leave a Reply

Your email address will not be published. Required fields are marked *

@darcybenincosa

follow along on Instagram