Refining and Aligning Your Business to Charge What You’re Worth - D'ARCY BENINCOSA

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Refining and Aligning Your Business to Charge What You’re Worth

by D'Arcy Benincosa

Refining and Aligning Your Business to Charge What You're Worth on the Play It Brave Podcast with Julia Luckett, Cate Batchelor & D'Arcy Benincosa

What was the best testimonial you’ve received? What was the worst? These highs and lows of your business are there to show you where you could refine and align your offers and pricing to serve people better. Today I’m sharing two case studies of two women who have gone through the Self Made Phase 1 Mastermind with me. Each woman faced challenges with pricing and offers before their mastermind experience, and we’re diving into each of their transformations to pinpoint the mindset shifts and strategies it took to get them to a place of abundance, worthiness, and high profitability! Hit play to learn how you could get there too.

About Julia Luckett:

Julia Luckett is an award winning wedding photographer, with a background in fine art and documentary photography. Her work has been published in Vogue, Elle, National Geographic, and Equally Wed among others.

Julia raised her prices by restructuring her packages and offers to reflect the level of service she was offering. Now, after completing the Self Made Phase 1 Mastermind Program she doesn’t over-give to a point of exhaustion and burnout and she’s able to serve her clients even better than before. AND her clients see all the value she has to offer and don’t bat an eye at her higher prices.

How to start refining your offers:

  • Write out everything you’re giving in addition to the MAIN service (photographing their wedding, etc.)
  • Make sure you’re giving each item a value
  • Add that all up to determine your pricing!

Money blocks Julia overcame:

  • It’s not wrong to desire money, especially if you’re using it for good.
  • Making more money allows you to serve people better
  • It also allows you to hire people to support you.

Support isn’t selfish:

  • Doing everything yourself and being scrappy is not a badge of honor.
  • Hiring can be intimidating and sound expensive.
  • Start by hiring one or two contractors (i.e. an accountant, editor, SEO expert, etc.) to take some tasks off your plate. You don’t have to hire a full-time person.
  • Make note of what income-related tasks you can now do with those tasks off your plate if it makes you feel better about getting a return on your investment.

About Cate Batchelor:

Cate Batchelor is a wedding and portrait photographer based in San Diego, California. Ten years ago she could be found snapping souvenir photos at the San Diego Zoo and today she lives out her dream of running a highly profitable photography business and jet-setting across the globe capturing high-end weddings.

Last year Cate was living paycheck to paycheck as a photographer and now she just had her first $15k month after completing the Self Made Phase 1 Mastermind program – listen in to hear what her transformation journey looked like.

Mindset shift #1: If someone doesn’t book you, it’s not reflective of you and your worth.

Mindset shift #2: You have the power to change situations.

Mindset shift #3: You can’t get to the next level or make more money unless you’re grateful for what you already have and are bringing in.

Mindset shift #4: “The arrow attracts the target” – Matthew McCanaughey –– When you’re in alignment, you’ll attract what you want.

Mindset shift #5: Think about opportunities in terms of if it’s going to get you where you want to ultimately go.

Mindset shift #6: Play is such an integral part of productivity.

For more ways to listen to this episode – CLICK HERE!

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free training

Learn how to Shoot
& Meter Film for
Window Light

A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

goodlight presets

Struggle to match your digital to your film? You've met your match. Use code PLAYITBRAVE to get $50 off!

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Say au revoir to lazy galleries! Use code DARCY15 to get 15% off annual plans.

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Crappy website? Say no more. Get 20% off a template with code PLAYITBRAVE. You're welcome.

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