Are you looking for ways to increase your profits without trading more of your time for money? Look no further. Today’s guest, Caroline Tran, is a genius photographer but even wiser business owner, who found a way to exponentially increase the money in her pocket, while spending LESS time away from her family. In this episode she’s sharing some of her amazing insight and ideas for you to do the same in your biz. Seriously guys, these ideas are genius! Hit play.

Key Takeaways:

• Three Ways to Make More Money:
  1. Find more clients
  2. Raise Prices
  3. Add more offerings
• What do you want your life to look like in 5 years? How can you pivot your business NOW to fit that vision?
• “Don’t say no, say how much.” –– How much would it take for you to be happy about saying yes?
• People are loyal to brands that solve their needs with different offerings. (Example: Apple has the iMac, iPad, iPhone, iWatch, etc.)
• The hardest part is converting someone to become a client. Once you have them as a client, what can you do to continue to grow with their needs?
• Eventually you’re going to raise your prices to a ceiling within your market.
• Time is a limit to the amount of clients you can take on.
• A Trip Wire is a small priced item that gets people in the door so that you can at least start to connect with them
• Think about how you can continue to expand your business and go along your client’s journeys.
• If you want recurring clients, you have to build your email list.
• Have small points of email follow-up with your wedding clients (example: anniversary sessions, discounted prints, etc.)
• Your clients don’t know what they want, unless you plant that seed in their head.
• Don’t judge your success on your old standards, or someone else’s standards.
• Photographers: Don’t let the light dictate your hours! – All About Light and All About Flash are Caroline’s amazing resources for photographers looking to master lighting for your benefit.

All the Places to Tune In

Check It Out!

• Caroline Tran (website)
• Caroline Tran (Instagram)
• Rodney Smith
• The Giver by Lois Lowry (book)
• All About Light Course
• All About Flash Course