Content is Queen: Communicate Your Value With These 4 Tips - D'ARCY BENINCOSA

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Content is Queen: Communicate Your Value With These 4 Tips

by D'Arcy Benincosa

Content is Queen: Communicate Your Value with These 4 Tips with Carrie Moe & D'Arcy Benincosa

If you’re looking for a how-to guide to putting out quality content that speaks to your ideal audience and communicates your worth, you’re in luck! On this episode, Carrie Moe, owner of Type A Society is sharing her key tips for creating viral and effective content that helps you book your dream clients. She was able to harness her content to book brands like Ebay, Berta Bridal, and Zappos, and you can too! Hit play and dive in.

4 Tips for Creating Good Content:

  1. Focus on Connection: What makes it worth what you’re charging? Connect with your audience in a way that is easily worth $____ to them.
    • How can I create the work that they will put on their Pinterest board?
  2. Start with Why: You have to fill that emotional gut “why”. Your audience’s intuition has to feel that your work is an automatic yes for them.
  3. Be Authentic: Tell a story that is actually true and attainable for your clientele.
  4. Solve a Problem: Your content needs to solve a problem for your audience. What are they searching for (specifically)?

Key Takeaways:

  • Write down your vision and goals. Anything that doesn’t fall into those boundaries, should be a no.
  • What are your default yeses that you need to be saying no to?
  • Invest in a brand shoot and put it out into the world. Have it represent you and your style.
  • Be clear on your worth and what it will take for you to say yes to something.
  • Set your price point and “worth” and then define how you’re going to portray that value.
  • Focus on quality over quantity when creating content.

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free training

Get my Top 10 Tips to Grow Your Destination Wedding Business

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Play

It Brave

podcast

free training

Learn how to Shoot
& Meter Film for
Window Light

A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

refined presets

Struggle to match your digital to your film? You've met your match.

pic-time

Say au revoir to outdated galleries! Use code HYEPZM to get 15% off annual plans.

tonic site shop

Sucky website? Say no more. You're welcome.

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