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Content is Queen: Communicate Your Value With These 4 Tips

by D'Arcy Benincosa

Content is Queen: Communicate Your Value with These 4 Tips with Carrie Moe & D'Arcy Benincosa

If you’re looking for a how-to guide to putting out quality content that speaks to your ideal audience and communicates your worth, you’re in luck! On this episode, Carrie Moe, owner of Type A Society is sharing her key tips for creating viral and effective content that helps you book your dream clients. She was able to harness her content to book brands like Ebay, Berta Bridal, and Zappos, and you can too! Hit play and dive in.

4 Tips for Creating Good Content:

  1. Focus on Connection: What makes it worth what you’re charging? Connect with your audience in a way that is easily worth $____ to them.
    • How can I create the work that they will put on their Pinterest board?
  2. Start with Why: You have to fill that emotional gut “why”. Your audience’s intuition has to feel that your work is an automatic yes for them.
  3. Be Authentic: Tell a story that is actually true and attainable for your clientele.
  4. Solve a Problem: Your content needs to solve a problem for your audience. What are they searching for (specifically)?

Key Takeaways:

  • Write down your vision and goals. Anything that doesn’t fall into those boundaries, should be a no.
  • What are your default yeses that you need to be saying no to?
  • Invest in a brand shoot and put it out into the world. Have it represent you and your style.
  • Be clear on your worth and what it will take for you to say yes to something.
  • Set your price point and “worth” and then define how you’re going to portray that value.
  • Focus on quality over quantity when creating content.

Check It Out!

free training

Not booking $10k+ weddings?

Play

It Brave

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tune in now

A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

goodlight Presets

Struggle to match your digital to your film? You've met your match. Use code PLAYITBRAVE to get $50 off!

pic-time

Say au revoir to lazy galleries! Use code DARCY to get your first month free.

tonic site shop

Crappy website? Say no more. Get 20% off a template with code PLAYITBRAVE. You're welcome.

Learn my simple tweaks you can make that will have you attracting your dream clients with the portfolio you have TODAY.

free guide

Have no time to submit
to publications?

Don’t let your images gather dust on a hard drive – GET THEM SEEN (and gain street cred too).

free training

Not booking $10k+ weddings?

binge-listen

Play

It Brave

podcast

A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

goodlight presets

Struggle to match your digital to your film? You've met your match. Use code PLAYITBRAVE to get $50 off!

pic-time

Say au revoir to lazy galleries! Use code DARCY to get your first month free.

tonic site shop

Crappy website? Say no more. Get 20% off a template with code PLAYITBRAVE. You're welcome.

Have no time to submit to publications?

Don’t let your images gather dust on a hard drive – GET THEM SEEN (and gain street cred too).

free guide

Learn my simple tweaks you can make that will have you attracting your dream clients with the portfolio you have TODAY.

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