6 Money Making Website Edits to Make Before Engagement Season

by D'Arcy Benincosa

In this episode, Sarah Blodgett and I are giving all the secrets to a money-making website. You’ll want to tune in and take action before engagement season arrives and the inquiries start rolling in! Hit play!

Meet Sarah Blodgett:

Sarah founded Digital Grace Design in 2017 to help creatives, wedding professionals, and lifestyle brands escape website shame and find confidence in beautiful, strategic websites that help them book more clients and grow their businesses. Sarah is proud to have been trusted by 200+ clients so far, and is honored to have been named Showit’s 2019 Designer of the Year

Digital Grace Design specializes in Showit website design – 3 ways: Custom Showit Websites, our client favorite – the Website in a Week, and one-day Design Intensives. And for those that prefer a DIY approach to launching their next website, they also offer a Showit website template shop.

While every project is unique, past clients have seen results like:

making back their investment – times 4 (!!) in just ONE day after launching their new website
seeing their ideal client inquiries double and even triple
or watching their website move from page 8 of search results to page 1 for their target keywords.

In the era of social media dominance, where platforms showcase portfolios and generate leads, the question arises: How crucial is a top-tier website for photography and creative businesses? Let’s delve into the significance of high-quality websites, dispel doubts about their relevance, and explore essential edits to make your website engagement-ready.

Try these 6 Money-Making Website Changes:

1. Audit your website’s portfolio

Begin your homepage transformation by auditing your portfolio. While social media flaunts your work, your website’s first impression is equally paramount. Ensure your visuals align with your brand, resonate with your ideal client, and tell a compelling story. Curate a collection that speaks volumes even before the first click.

2. Use strategic and SEO friendly copy

The notion that ‘nobody reads websites anymore’ is a myth. Copy is your silent guide, steering user experience, addressing concerns, and amplifying SEO. Strike a balance in your homepage copy—enough to engage and inform, but not too much to overwhelm. Craft copy that empathizes, presents solutions, and dances with SEO for better visibility.

3. Highlight key sections for a bigger impact

Elevate your homepage by incorporating key sections. A concise introduction that resonates with your brand, a portfolio showcasing your best work, and a client testimonial section can build trust. Don’t forget an ‘About Me’ segment; storytelling fosters connection. Highlight services, an easy-to-navigate contact section, and perhaps a blog for dynamic content.

4. Do an SEO analysis and edits

A high-performing homepage is SEO-optimized. Ensure your meta titles, descriptions, and alt tags align with your content. Leverage keywords naturally within your copy. Create a sitemap for seamless navigation. Implementing these basics not only improves user experience but also boosts your ranking in search results.

5. Update your navigation bar

A clear, intuitive navigation bar is non-negotiable. Simplify the user journey by placing essential sections at the top. Include a ‘Contact’ button for easy reach. Rule of thumb: if visitors can’t find what they need in a few clicks, they might leave. Optimize your footer with essential links, ensuring a seamless experience from top to bottom.

6. Add some finishing touches & publish

Before hitting ‘publish’ on your audit updates, consider a final check. Ensure your navigation bar aligns with conversion goals. Test the load time; a slow site can deter engagement. Review your footer; it’s a silent powerhouse for SEO and navigation. A polished website, equipped with strategic edits, is your key to making a lasting impression in the upcoming engagement season.

As engagement season approaches, let your website be the shining beacon that attracts, engages, and converts. With these strategic edits, you’re not just updating a homepage; you’re enhancing the digital experience for potential clients, setting the stage for meaningful connections and lucrative opportunities.