HOT SEATS: Name Your Niche - D'ARCY BENINCOSA

HOT SEATS: Name Your Niche

by D'Arcy Benincosa

HOT SEATS: Name Your Niche with Ale Saldaña and D'Arcy Benincosa on The Play It Brave Podcast

When you think of who your business is serving, do you think of an individual person or a few different types of people? If the answer is a few, there’s a chance you haven’t niched down enough. When you’re trying to serve everyone, then you’re speaking to no one. It’s time to refine in order to truly thrive. Ale Saldaña has this exact problem in her business, and in this episode I coached her on how to niche without giving up the different facets of her business that she loves. Hit play to listen in on the advice.

About Ale Saldaña:

Ale Saldaña has been passionate about photography since the age of 15. With a degree in Art History, she brings a recalibrated approach to her work. From a portrait photographer, to a branding and event photographer, Ale has done it all, but it’s time for her to niche down to create a strong brand and solve problems so she can run a sustainable and profitable business. Let’s dive into her biggest challenges!

Ale’s Biggest Challenge:

I’m unable to pick a niche. As a result, I don’t know what direction my website and branding should go.

Ale’s Question:

Is it necessary to have a niche in order to be successful?

Sometimes choosing one thing to really go after can be the biggest struggle when you’re multi-passionate. In this episode I give Ale some great insight into what niching really means, and how it can truly solve her biggest frustrations in her business. Hit play to dive in!

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free training

Get my Top 10 Tips to Grow Your Destination Wedding Business

binge-listen

Play

It Brave

podcast

free training

Learn how to Shoot
& Meter Film for
Window Light

A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

refined presets

Struggle to match your digital to your film? You've met your match.

pic-time

Say au revoir to outdated galleries! Use code HYEPZM to get 15% off annual plans.

tonic site shop

Sucky website? Say no more. You're welcome.

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