How to Leverage Presets and Develop a Signature Editing Style with Martina De Santis

There is a limited time to jump into D’Arcy’s Profitable Portfolio course and five-week mastermind. Think of how your business can grow in just five weeks, with personalized coaching and portfolio review from D’Arcy herself, live accountability and community support from an incredible group of like-minded photographers, proven strategies for booking higher-paying clients, confidence and clarity about your pricing and positioning, and comprehensive resources and implementation support for everything you learn. 

As an experienced photo editor and presets creator, Martina De Santis brings a wealth of expertise back to the Play It Brave Podcast this week, returning by popular demand. Martina emphasizes the power of co-creation and community for photographers like you, looking to elevate their business and brand. Building a supportive team that understands your artistic vision and leveraging presets can streamline your workflow and enhance your signature style.

Martina describes the role of advanced editing techniques, particularly color grading, in developing a unique and cohesive aesthetic. She provides detailed guidance on utilizing pro tools to achieve film-like tones and subtle contrast. Martina also stresses the significance of effective image organization and curation, and the benefits of delivering a high-quality, curated gallery to clients. Tune in for Martina’s expertise about embracing collaboration, mastering editing skills, and leveraging knowledge to take your photography business to new heights.

Meet Martina:

Martina is an artist and hybrid photo editor who helps photographers do what they do best, shooting, by taking the stressful and time-consuming part off of their plate: editing. Focusing on the consistency of style and film photography, she works with fine art wedding photographers to transfer their unique tones from film scans to digital images. 

Tips for a Great Preset:

1. Aligns with your desired aesthetic and signature style
2. Provides a solid foundation for color correction and tonal adjustments
3. Offers flexibility for further fine-tuning and customization
4. Streamlines the editing workflow and saves time
5. Maintains a natural, true-to-life appearance without over-processing
6. Accounts for different lighting conditions and skin tones
7. Includes specialized adjustments for problem areas like backlit scenes
8. Integrates seamlessly with the photographer’s overall editing process
9. Allows for easy application and consistent results across multiple images
10. Evolves alongside your style and skill level

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