In this episode, Julie Wilhite and I discuss how to make more money as a luxury photographer through album sales. Julie made $20K in the first 3 months of the year through album sales alone. Plus, if you stay to the end you’ll hear more about our recent ayahuasca retreat in Costa Rica. Hit play!

Meet Julie Wilhite:

Julie is a wedding and portrait photographer based out of Austin, Texas. With a career spanning over fourteen years, she has established herself as a renowned expert in capturing sophisticated celebrations, elevated experiences, and serving refined clientele worldwide. The opportunity to connect with you brings her immense joy.

Throughout her extensive tenure, Julie has witnessed the ever-changing landscape of wedding trends and the ebb and flow of traditions. Yet, amidst these shifts, one constant remains unwavering: the power of photographs as a universal language.

When Julie isn’t skillfully maneuvering behind the camera, she savors a perfect day that begins with breakfast tacos, complemented by a delightful cup of coffee. She loves embarking on trips to the farmer’s market with her beloved boys, creating precious memories together. And to conclude such a wonderful day, nothing beats winding down with a glass of wine, providing a well-deserved moment of relaxation.

Imagine this: your clients’ precious memories captured in stunning images, forever preserved within the pages of a timeless album. While digital files serve a purpose, they pale in comparison to the tangible beauty and emotional impact of a professionally crafted album. 

3 Tips to making more money through album sales as a luxury photographer:

1. Release your money blocks

It’s important to reframe your perspective on album sales. Rather than viewing them as mere transactions, recognize the value they add to your clients’ lives. Albums encapsulate their memories, preserving them for generations to come. By prioritizing albums, you prioritize the emotional significance and lasting legacy of the moments you capture.When your children grow up, they won’t want to sift through a drawer of forgotten flash drives. They deserve to relive those cherished moments through a beautifully designed keepsake.

Consider this scenario: you’ve invested hundreds of thousands of dollars in an exquisite wedding, curating every detail to perfection. Naturally, you want the images to reflect the grandeur and elegance of the event. Entrusting those memories to a mere flash drive would diminish the significance of the $80K spent on creating an unforgettable experience. Instead, an album becomes the tangible embodiment of that investment, elevating your photographs to the status of treasured art.

2. Prime your clients

To successfully integrate album sales into your luxury photography business, it’s essential to prime your clients from the beginning. Don’t hide the album option or treat it as an afterthought. During your initial meeting, engage in an open conversation about the album creation process, the different collection options available, and the unparalleled value of preserving memories through this timeless medium.

When discussing album options, go beyond a simple presentation of prices. Show, don’t just tell. Allow your clients to experience the quality and craftsmanship firsthand. Demonstrate how a 20, 30, or 50-page album can beautifully tell their unique story, evoking emotions with every turn of the page. Provide them with a clear understanding of the average investment couples make in albums, offering suggestions that align with their desires and budget.

3. Include albums in every package

Incorporate albums into every collection you offer. By including an album as a standard component, you communicate its intrinsic value and significance. It becomes an anticipated and cherished part of your luxury photography experience. Additionally, during slower seasons, seize the opportunity to focus on promoting albums even more intensively. Use this time to showcase the artistry and emotional impact of albums, nurturing your clients’ desire to own one.

Remember, people willingly spend $400 on a single scrunchie. For some, $400 is a trivial expense. The key lies in recognizing the worth your albums hold and conveying that value to your clients. Embrace album sales as a vital aspect of your business, emphasizing the lasting legacy and emotional connection they offer.

Don’t let your clients settle for fleeting digital files; provide them with a tangible masterpiece they can cherish for a lifetime. As a luxury photographer, you can amplify your business by prioritizing both financial prosperity and the enduring power of memories.

BONUS: Tune in to the episode to hear Julie and I talk about our recent ayahuasca retreat in Costa Rica

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LINKS:

Follow Julie on Instagram

Check out Julie’s Website

Maximize Your Photography Income with Julie

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