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How to Stand Out as a Luxury Photographer

by D'Arcy Benincosa

In this episode D’Arcy and Elisabetta discuss what it’s like to grow a luxury photography business from the ground up. They chat about the importance of being true to yourself, how to improve your styled shoots to attract your dream clients, and the power of collaboration. They even touch on enjoying the journey and not rushing growth as a luxury photographer. Hit play!

Meet Elisabetta Redaelli:

Lilly and Vic, a dynamic husband-wife photography duo, have carved a niche in the competitive photography arena. From Lilly’s humble Italian roots to earning coveted accolades like Rangefinder’s Top 30 and features in Vogue and Brides, their journey reflects relentless passion. Now transitioning to education, they are keen on sharing their expertise through the Lilly Red Academy. With a global portfolio of capturing weddings, they promise not just lessons in photography, but a pathway to turning passion into a thriving career. Embracing every learner with a warm ‘Ciao’, they are not just mentors but companions in your photography success journey.

4 ways to stand out as a luxury photographer:

1. If you want to be a standout luxury photographer, start by envisioning your ideal wedding and plan it yourself. This will help you attract the perfect clients who align with your vision. Don’t let your styled shoots go to waste. Make sure they are interesting and captivating, showcasing your unique style and creativity. Don’t be afraid to put out your boldest and most daring work.

2. Remember, it’s important to be yourself. Being authentic doesn’t mean you can’t offer a luxury experience. One of the biggest challenges you’ll face is building confidence and believing in yourself. Trust in your abilities and the exceptional experience you provide for your clients.

3. Seek feedback and inspiration from unexpected sources, such as florists, planners, and other artists. Collaborate with them to create something truly magical and expand your creative horizons. The possibilities are limitless when you open your mind to different perspectives.

4. Lastly, don’t rush your growth. Take your time to learn and enjoy the journey. Every step you take towards becoming a successful luxury photographer is valuable. Embrace the process and appreciate the lessons along the way.

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A few of my favorite business tools:

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tonic site shop

Crappy website? Say no more. Get 20% off a template with code PLAYITBRAVE. You're welcome.

Learn my simple tweaks you can make that will have you attracting your dream clients with the portfolio you have TODAY.

free guide

Have no time to submit
to publications?

Don’t let your images gather dust on a hard drive – GET THEM SEEN (and gain street cred too).

free training

Not booking $10k+ weddings?

binge-listen

Play

It Brave

podcast

A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

goodlight presets

Struggle to match your digital to your film? You've met your match. Use code PLAYITBRAVE to get $50 off!

pic-time

Say au revoir to lazy galleries! Use code DARCY to get your first month free.

tonic site shop

Crappy website? Say no more. Get 20% off a template with code PLAYITBRAVE. You're welcome.

Have no time to submit to publications?

Don’t let your images gather dust on a hard drive – GET THEM SEEN (and gain street cred too).

free guide

Learn my simple tweaks you can make that will have you attracting your dream clients with the portfolio you have TODAY.

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