What would you do to get a behind the scenes look into a business that has been profitable for over two DECADES? Good news is all you have to do is hit PLAY on this episode where I interview my good friend Jon Canlas, owner of his super profitable photography business, The FIND Lab, and Co-Founder of the Hybrid Collective. He gives you some tangible takeaways that could have you increasing your profits per client in no time.
- Not conforming to your industry and being able to take criticism well are two main keys to being successful
- 99% of successful photography businesses is marketing
- If you produce great images, your clients will reward you by purchasing prints, albums, and coming back for more images.
- Pajama Profits: put your pajamas on and go to bed, and when you wake up and you made money
- Create urgency and scarcity when it comes to marketing photo products and prints to your clients with discount emails
- Curating Galleries to wow your clients will increase the chances of making sales and increasing your profits.
- Never deliver a client an image that looks like another one
- Never deliver a gallery in the order that you take the images
- The smartest marketing thing you can do is be consistent.
- Consistently create new work
- Consistently get it in front of people’s eyes
- Consistently share your brand’s message
- Consistently put your clients first
- If you don’t want to shoot weddings forever, you should still be picking up the camera for yourself and shoot something other than weddings.
- Shoot for yourself. Create a portfolio full of images that you love outside of weddings.
- If you get an inquiry from someone looking for a photographer, you can’t be naive enough to think you’re the only person they reached out to. Include a way for them to book you right away in the first email.
- If your images aren’t compelling or making people feel emotions, your aesthetic needs help.
- Dive into things that inspire you in order to create good and compelling art.
- Everyone can bring something unique to the table, you just need to pinpoint what yours is.
- Are you practicing and bettering yourself outside of jobs? Be the hardest working photographer in the room.
- The difference between a photographer’s longevity is treating photography as if it’s a lifestyle instead of a job.
- If you’re serving, selling isn’t hard.
- It’s 80% easier to keep converting an old client, than it is to convert a new client.
- You have to believe that you’re worth what it is that you’re charging
Check it out: