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What YOU Need to Do to Increase Your Profits

by D'Arcy Benincosa

What You Need to Do to Increase Your Profits with Jonathan Canlas & D'Arcy Benincosa on the Play It Brave Podcast

What would you do to get a behind the scenes look into a business that has been profitable for over two DECADES? Good news is all you have to do is hit PLAY on this episode where I interview my good friend Jon Canlas, owner of his super profitable photography business, The FIND Lab, and Co-Founder of the Hybrid Collective. He gives you some tangible takeaways that could have you increasing your profits per client in no time.

Key Takeaways:

  • Not conforming to your industry and being able to take criticism well are two main keys to being successful
  • 99% of successful photography businesses is marketing
  • If you produce great images, your clients will reward you by purchasing prints, albums, and coming back for more images.
  • Pajama Profits: put your pajamas on and go to bed, and when you wake up and you made money
  • Create urgency and scarcity when it comes to marketing photo products and prints to your clients with discount emails
  • Curating Galleries to wow your clients will increase the chances of making sales and increasing your profits.
    • Never deliver a client an image that looks like another one
    • Never deliver a gallery in the order that you take the images
  • The smartest marketing thing you can do is be consistent.
    • Consistently create new work
    • Consistently get it in front of people’s eyes
    • Consistently share your brand’s message
    • Consistently put your clients first
  • If you don’t want to shoot weddings forever, you should still be picking up the camera for yourself and shoot something other than weddings.
  • Shoot for yourself. Create a portfolio full of images that you love outside of weddings.
  • If you get an inquiry from someone looking for a photographer, you can’t be naive enough to think you’re the only person they reached out to. Include a way for them to book you right away in the first email.
  • If your images aren’t compelling or making people feel emotions, your aesthetic needs help.
  • Dive into things that inspire you in order to create good and compelling art.
  • Everyone can bring something unique to the table, you just need to pinpoint what yours is.
  • Are you practicing and bettering yourself outside of jobs? Be the hardest working photographer in the room.
  • The difference between a photographer’s longevity is treating photography as if it’s a lifestyle instead of a job.
  • If you’re serving, selling isn’t hard.
  • It’s 80% easier to keep converting an old client, than it is to convert a new client.
  • You have to believe that you’re worth what it is that you’re charging

Choose how you want to listen!

Check it out:

free training

Not booking $10k+ weddings?

Play

It Brave

podcast

tune in now

A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

goodlight Presets

Struggle to match your digital to your film? You've met your match. Use code PLAYITBRAVE to get $50 off!

pic-time

Say au revoir to lazy galleries! Use code DARCY to get your first month free.

tonic site shop

Crappy website? Say no more. Get 20% off a template with code PLAYITBRAVE. You're welcome.

Learn my simple tweaks you can make that will have you attracting your dream clients with the portfolio you have TODAY.

free guide

Have no time to submit
to publications?

Don’t let your images gather dust on a hard drive – GET THEM SEEN (and gain street cred too).

free training

Not booking $10k+ weddings?

binge-listen

Play

It Brave

podcast

A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

goodlight presets

Struggle to match your digital to your film? You've met your match. Use code PLAYITBRAVE to get $50 off!

pic-time

Say au revoir to lazy galleries! Use code DARCY to get your first month free.

tonic site shop

Crappy website? Say no more. Get 20% off a template with code PLAYITBRAVE. You're welcome.

Have no time to submit to publications?

Don’t let your images gather dust on a hard drive – GET THEM SEEN (and gain street cred too).

free guide

Learn my simple tweaks you can make that will have you attracting your dream clients with the portfolio you have TODAY.

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