What YOU Need to Do to Increase Your Profits - D'ARCY BENINCOSA

What YOU Need to Do to Increase Your Profits

by D'Arcy Benincosa

What You Need to Do to Increase Your Profits with Jonathan Canlas & D'Arcy Benincosa on the Play It Brave Podcast

What would you do to get a behind the scenes look into a business that has been profitable for over two DECADES? Good news is all you have to do is hit PLAY on this episode where I interview my good friend Jon Canlas, owner of his super profitable photography business, The FIND Lab, and Co-Founder of the Hybrid Collective. He gives you some tangible takeaways that could have you increasing your profits per client in no time.

Key Takeaways:

  • Not conforming to your industry and being able to take criticism well are two main keys to being successful
  • 99% of successful photography businesses is marketing
  • If you produce great images, your clients will reward you by purchasing prints, albums, and coming back for more images.
  • Pajama Profits: put your pajamas on and go to bed, and when you wake up and you made money
  • Create urgency and scarcity when it comes to marketing photo products and prints to your clients with discount emails
  • Curating Galleries to wow your clients will increase the chances of making sales and increasing your profits.
    • Never deliver a client an image that looks like another one
    • Never deliver a gallery in the order that you take the images
  • The smartest marketing thing you can do is be consistent.
    • Consistently create new work
    • Consistently get it in front of people’s eyes
    • Consistently share your brand’s message
    • Consistently put your clients first
  • If you don’t want to shoot weddings forever, you should still be picking up the camera for yourself and shoot something other than weddings.
  • Shoot for yourself. Create a portfolio full of images that you love outside of weddings.
  • If you get an inquiry from someone looking for a photographer, you can’t be naive enough to think you’re the only person they reached out to. Include a way for them to book you right away in the first email.
  • If your images aren’t compelling or making people feel emotions, your aesthetic needs help.
  • Dive into things that inspire you in order to create good and compelling art.
  • Everyone can bring something unique to the table, you just need to pinpoint what yours is.
  • Are you practicing and bettering yourself outside of jobs? Be the hardest working photographer in the room.
  • The difference between a photographer’s longevity is treating photography as if it’s a lifestyle instead of a job.
  • If you’re serving, selling isn’t hard.
  • It’s 80% easier to keep converting an old client, than it is to convert a new client.
  • You have to believe that you’re worth what it is that you’re charging

Choose how you want to listen!

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free training

Get my Top 10 Tips to Grow Your Destination Wedding Business

binge-listen

Play

It Brave

podcast

free training

Learn how to Shoot
& Meter Film for
Window Light

A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

refined presets

Struggle to match your digital to your film? You've met your match.

pic-time

Say au revoir to outdated galleries! Use code HYEPZM to get 15% off annual plans.

tonic site shop

Sucky website? Say no more. You're welcome.

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