How to Create Viral Content with Hilary Billings

In this episode, Hilary Billings, a viral content creator and CEO of Attentioneers, shares her expertise in capturing and keeping attention online. She discusses her journey in understanding the intentional nature of viral videos and the struggle to create successful content. Hilary highlights the key components of successful viral videos and the importance of understanding different platforms and their audiences. She also emphasizes the constant changes in algorithms and the need for quality content. Hilary introduces the viral video blueprint, which includes a three-part guide to creating engaging videos. The guide focuses on grabbing attention, sparking emotion, and providing value to the audience. The conversation explores the key elements of creating viral content, including the power of emotion, the importance of creating a curiosity gap, attention-grabbing hooks, video length and engagement, editing and equipment, and the viral video blueprint. The guest, Hilary, provides valuable insights and practical tips for content creators to improve their content and increase their chances of going viral. She emphasizes the importance of understanding the psychology of attention and leveraging it to create engaging and shareable content. Hilary also offers a free resource, the viral video blueprint, to help content creators generate ideas and improve their content creation process. Hit play!

Meet Hilary:

Hilary Billings is the Co-Founder and CEO of Attentioneers- where she helps entrepreneurs and personal brands drive revenue by creating content their audiences care about. Having grown her own following from 0-400k followers in 40 days, and garnered over a billion organic views in under 12 months, Hilary understands the psychology of capturing and keeping attention online. Her agency not only works with internationally recognized brands and celebrity influencers, but also collaborates directly with TikTok as members of their Advisory Board. A certified personal brand strategist, Hilary has worked with a gamut of high-performing entrepreneurs, including billionaires, Victoria’s Secret models, and New York Times best-selling authors. A former Miss Nevada, journalist, and on-camera host, Hilary has also worked with traditional media outlets including USA Today, E! News, and Extra!. Considered an authority on personal branding and short-form video strategy, Hilary’s insights have been featured in Entrepreneur, Huffington Post, and Forbes.

In the fast-paced world of online content creation, understanding the intentional nature of viral videos is crucial for capturing and keeping attention online.

3 Things Every Viral Video Needs:

1. Attention-Grabbing Elements:

Successful viral videos require attention-grabbing elements that pique the curiosity of viewers within the first 2 seconds. These could be surprising visuals, shocking narratives, or engaging hooks that keep the audience glued to the screen.

2. Emotional Storytelling:

Incorporating emotional storytelling is a powerful way to connect with viewers on a deeper level. Whether it’s humor, inspiration, or empathy, evoking emotions can make the content more shareable and memorable, increasing its potential to go viral.

3. Valuable Content:

Providing valuable and informative content is essential for creating a lasting impact. Whether it’s educational, entertaining, or thought-provoking, content that offers something worthwhile to the audience has a higher chance of being shared and discussed across various platforms.

In addition to these elements, it is important to adapt to different platforms and understand their audiences to maximize engagement. Understanding the unique characteristics and preferences of each platform, such as TikTok, Instagram, or YouTube, can help tailor the content for maximum impact. Transitioning smoothly from one platform to another with targeted content strategies can significantly expand the reach and potential virality of the content.

Lastly, constant changes in algorithms necessitate a focus on creating quality content. Staying updated with algorithm changes and trends, and consistently delivering high-quality content, is important for capturing and maintaining the attention of the audience. By prioritizing quality and relevance, content creators can adapt to the changing digital landscape and increase the likelihood of creating viral content.

In conclusion, the intentional and strategic creation of viral content involves attention-grabbing elements, emotional storytelling, valuable content, platform adaptation, and a focus on quality amidst algorithmic changes. By incorporating these key takeaways, content creators can enhance their chances of crafting content that resonates deeply with audiences and has the potential to become viral.

CLICK HERE FOR MORE WAYS TO LISTEN TO THIS EPISODE

Unlock the secret to viral videos HERE

Follow Jennifer on Instagram

Check out Hilary’s website

Follow Hilary on Instagram

Loved this episode? Leave a review!

Want more? Sign up for our newsletter.