LIVE COACHING: How to Build a Luxury Photography Brand

by D'Arcy Benincosa

In this episode, D’Arcy is live with Wedvibes and coaches luxury wedding photographers, florists, and planners on how to create a truly luxury brand. She covers desire marketing, curating your brand, and showing brand proof before she dives into a live coaching session. This episode is a gold mine for anyone in the luxury wedding market. Hit play!

When it comes to building a luxury photography brand, every element of your marketing counts. In this blog post, we will uncover key strategies discussed in D’Arcy’s live coaching session with Wedvibes, focusing on how to curate a luxury photography brand that stands out from the rest. By implementing these tactics, you can position yourself as an expert in the industry and attract high-paying clients looking for a superior and innovative photography experience.

1. Desire Marketing: Creating an Experience

In order to build a luxury photography brand, it’s crucial to shift your marketing approach towards creating desire for an experience. Most photographers simply showcase traditional photographs, failing to tap into what truly captivates clients. To stand out, you need to showcase what is desirable and innovative. Highlight the unique aspects and value of your photography, taking potential clients from a mere “I like it” to a resounding “I want it.”

2. Curating and Controlling Brand Signals

The majority of what you communicate to potential clients is non-verbal, making it important to curate and control your brand signals. Start by showing your face and communicating your unique value through your online presence. Consider incorporating face-to-face consultation calls to establish a personal connection and instill confidence in your potential clients. Embrace luxury situations and strive to be comfortable in them, as experiencing luxury firsthand helps you understand and deliver the exceptional service expected from a luxury brand.

3. Showing Brand Proof

To establish yourself as a trusted luxury photography brand, showcasing brand proof is essential for building credibility. The more renowned brands you have worked with, the stronger your reputation becomes. Seek opportunities to collaborate with well-known brands and ensure visibility through various channels. Getting published in esteemed publications like Wedvibes can significantly enhance your brand’s exposure. Additionally, leverage media appearances such as guest appearances on shows or podcasts to further establish yourself as an industry expert. Lastly, consider organizing styled shoots and actively seek publication for these shoots, demonstrating your creativity and expertise while attracting the attention of potential clients.

Remember, building a luxury photography brand requires experience and positioning yourself as an expert. Be the expert, show your unique value, and let your luxury photography brand shine. With some perseverance and the right approach, success and big paychecks await you in the world of luxury photography.