The Secrets Behind a High-Converting Website with Jen Olmstead

This week, Play It Brave welcomes back Jen Olmstead, the co-founder and lead designer of Tonic Site Shop. Jen shares her insights on the importance of having a well-designed website, especially for creative entrepreneurs and photographers. She discusses the common mistakes people make with their websites, the benefits of taking control of your online presence, and the keys to creating a luxury website experience. 

The Wedding Website Workshop

I’m hosting a FREE free online workshop where you can learn how to infuse desire into every element of your website—transforming your images, copy, and testimonials into powerful tools that captivate your ideal clients and make them excited to work with you.

Meet Jen:

Jen Olmstead is the co-founder and lead designer of TONIC Site Shop, a template shop for the modern entrepreneur. You might have seen her work for clients like Jenna Kutcher, Chris Loves Julia, Bossbabe, Amy Porterfield, Jillian Harris, and more. When she’s not designing or marketing, Jen splits her time cooking, homeschooling, pouring cocktails, trying to make Instagram fun again, and writing TONIC’s famous #longandweird newsletter, where she tells stories and nerds out about great marketing.

Tips for Creating a Luxury Website Experience (especially for photographers and creative entrepreneurs)

• Websites matter!
  • 75% of consumers judge a brand based on its website
  • Regularly updating and refreshing your website is crucial to attract better clients
• It doesn’t have to be complicated
  • Taking control of your website and using templates can empower you to easily update and manage it
  • Having an in-house website that can be easily updated is more beneficial than being held hostage by a custom website
• Know Your Audience
  • Trying to appeal to everyone will result in your website resonating with no one
  • Clearly demonstrating how you can deliver what your target clients want is key to a successful website
• Understanding Luxury
  • Luxury is about providing an experience that clients don’t even know they want
  • A luxury website should be seamless, thoughtful, and align with the brand’s promise
• Leverage Video
  • People spend 68% more time on websites with video content
  • Dynamic content that keeps users engaged can improve SEO

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Jen’s Website – Tonic Site Shop

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