Are Styled Shoots Dead?

by D'Arcy Benincosa

In this episode, I’m diving in to styled shoots and their purpose in the photography industry. I’m giving you 8 reasons why styled shoots aren’t dead and how you can use them to grow your photography business.

Styled shoots are huge for photographers that want to grow their business and network with vendors their ideal clients want to work with. Some photographers have complained that styled shoots don’t have the pay-off that they used to, and I disagree. Styled shoots are just different now than they once were and you really have to push the boundaries of creativity to make an impact.

Here are 8 reasons why styled shoots aren’t dead:

1. Make a name for your business in the industry

If you want to get noticed by wedding planners and other industry professionals, a styled shoot can be an excellent way to showcase your talent. It’s an opportunity to demonstrate your skills and creativity, and to make a name for yourself in the industry. However, as a stylist, you also have a responsibility to maintain a high standard of quality.

2. Inspiration and creativity

Styled shoots are meant to be a source of inspiration and creativity. They’re a chance to take risks and experiment with new ideas that might not be possible in a real wedding. It’s important to ensure that your ideal client is reflected in the shoot, including models of different ages, sizes, and backgrounds.

3. You’re the director, not just the photographer

When organizing a styled shoot, you’re not just the photographer – you’re the director. You have a lot of responsibility to ensure that everything goes smoothly, from concept design to execution. It’s important to treat a styled shoot as a group effort and work collaboratively with your team.

4. Concept design and originality

Styled shoots are an opportunity to flex your creative muscles and come up with something truly original. However, it’s also important to remember that the shoot is not about you – it’s about showcasing your collaborators and creating something that will inspire others.

5. Stand out from the crowd

The point of a styled shoot is to stand out from the crowd. To do this, you need to avoid using the same venues, models, dresses, and other elements that everyone else is using. It’s essential to be innovative and take risks to create something that truly stands out.

6. Expanding your portfolio

One of the most significant benefits of a styled shoot is the opportunity to expand your portfolio. The more high-quality images you have, the more likely you are to get hired for weddings and other events. Styled shoots are also an excellent way to showcase your work to a wider audience, including potential clients and other industry professionals.

7. Choose your collaborators with intention

When organizing a styled shoot, it’s crucial to choose your collaborators with intention. It’s essential to work with people who share your vision and can help bring your ideas to life. You also need to set clear expectations for marketing and ensure that everyone involved signs agreements and contracts.

8. Marketing opportunities

Finally, a styled shoot can be an excellent marketing opportunity for your business. You can use the images to showcase your work on social media, your website, and in marketing materials. You can also use the shoot to build relationships with other industry professionals and potentially generate referrals.