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Reinventing Your Photography Business at Any Age with Natasha Sewell

by D'Arcy Benincosa

Reinventing Your Photography Business at Any Age with Natasha Sewell on the Play It Brave podcast with D'Arcy Benincosa

Today on the Play It Brave podcast, I’m joined by the ever-inspiring Natasha Sewell—a photographer, educator, and expert in creating heartfelt client experiences. Natasha started her photography business at 41, and if you’ve ever thought you were “too late” to pivot or start something new, you need to hear this story.

We talk about making bold moves at any age—whether you’re transitioning from studio to lifestyle sessions, from family photography to branding, or just feeling creatively stuck and needing a reset. Natasha shares how she built a successful newborn photography business, got bored, and decided to pivot toward something that lit her up: documenting motherhood in a way that feels honest, emotional, and artful.

We also go deep on client experience—the real kind. Not just prep guides and gifts (though those are great!), but the full journey: from the first click on your website to long after the gallery is delivered. Natasha breaks down how she uses automated emails, product videos, intentional communication, and smart follow-up to create a seamless experience that serves her clients—and sells more albums without pressure.

This episode is part pep talk, part business masterclass, and packed with takeaways for photographers who want to create more meaning (and money) in their work.

In this episode, we talk about:

  • Starting a business at 41 and why age is actually a gift
  • Making intentional pivots when your creativity is on life support
  • Personal projects that inspire, including black & white film and motion blur
  • How lifestyle sessions unlocked new levels of joy (and growth) in Natasha’s work
  • Why client experience is more than prep guides and presents
  • Building “What’s Next” pages and video libraries to educate clients with ease
  • The real reason your clients don’t order albums—and how to change that
  • The power of automation to create consistency and free up your brain
  • The value of community and not doing this work alone
  • A reminder that your photos (and your life) don’t have to be perfect to be powerful

Whether you’re new to photography or 10 years in, this conversation will spark something in you. It’s a love letter to bravery, creativity, and honoring where you are—while still dreaming bigger.

Meet Natasha:
Natasha started her photography business in 2013 at 41—after years of raising kids and a past life as a teacher. In 2019, she scrapped posed studio sessions for in-home newborn and family photography, chasing meaning over perfection. It pushed her creatively—and she’s never looked back.

Three years ago, she added education into the mix. Now, she mentors photographers who are tired of guessing their way through business and want straight answers, honest feedback, and a more thoughtful way to grow.

Connect with Natasha:
Website
Instagram
Photography Prompts for Happy Kids
AI Email Prompts

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A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

goodlight Presets

Struggle to match your digital to your film? You've met your match. Use code PLAYITBRAVE to get $50 off!

pic-time

Say au revoir to lazy galleries! Use code DARCY to get your first month free.

tonic site shop

Crappy website? Say no more. Get 20% off a template with code PLAYITBRAVE. You're welcome.

Learn my simple tweaks you can make that will have you attracting your dream clients with the portfolio you have TODAY.

free guide

Have no time to submit
to publications?

Don’t let your images gather dust on a hard drive – GET THEM SEEN (and gain street cred too).

free training

Not booking $10k+ weddings?

binge-listen

Play

It Brave

podcast

A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

goodlight presets

Struggle to match your digital to your film? You've met your match. Use code PLAYITBRAVE to get $50 off!

pic-time

Say au revoir to lazy galleries! Use code DARCY to get your first month free.

tonic site shop

Crappy website? Say no more. Get 20% off a template with code PLAYITBRAVE. You're welcome.

Have no time to submit to publications?

Don’t let your images gather dust on a hard drive – GET THEM SEEN (and gain street cred too).

free guide

Learn my simple tweaks you can make that will have you attracting your dream clients with the portfolio you have TODAY.

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