IPS and Studio Work with J. Ann Photography

by D'Arcy Benincosa

In this episode, Jodi of J. Anne Photography shares her journey of transitioning from wedding photography to running a profitable studio. She discusses the reasons behind her decision to stop doing weddings and the challenges she faced in setting up her studio. Jodi also talks about the importance of implementing in-person sales (IPS) and the pricing structure she uses to triple her income. She emphasizes the significance of printing photos and creating heirloom pieces for clients, highlighting the emotional value and legacy they hold. In this conversation, Jodi Hendricks shares her insights on the power of framed art and the importance of participating in art. She discusses the value of being a dream photographer and the impact of framing on the overall presentation of photographs. Jodi also emphasizes the importance of maintaining exclusivity and the psychology behind it. She explores the hybrid model of in-person sales and the potential for selling albums and framing. Additionally, Jodi highlights the significance of showing your face in marketing and the value of reputation. She concludes by discussing the importance of branding sessions and the need to separate work and personal life. Hit play!

Meet Jodi Anne:

Jodi is an accomplished international wedding photographer and educator. She has a masters degree in education and school psychology that has lead her to launching multiple successful courses for photographers. She is a mother of 3 little gentlemen, full of deep authenticity and candid humor!

Looking to boost your income and flexibility as a photographer? Transitioning from wedding photography to a studio could be a smart and profitable move. Here are 5 things to consider if you want to generate more IPS or switch to studio photography:

Flexibility in working hours:

Firstly, if you feel unfulfilled or desire more flexibility in your schedule, transitioning from wedding photography to a studio can be a smart and profitable move. This change offers more freedom and the potential for increased income.

In-person sales to generate revenue:

One significant aspect to consider is the implementation of in-person sales (IPS), which not only increases income but also provides a better experience for clients. This method has the potential to triple your income, giving you the chance to thrive in your photography business.

Determine the importance of printing photos and creating heirloom pieces for clients. These tangible, timeless pieces not only add value but also preserve memories for future generations, enhancing your client’s experience and service.

Own your own studio:

Starting a studio requires careful planning and consideration. Finding the right space and making necessary renovations are crucial steps in setting up a studio that aligns with your vision.

Add framed art to your offerings:

The power of framed art and maintaining exclusivity could be crucial in selling albums and framing as part of a hybrid sales model, providing a solid strategy to boost your sales.

Improve your marketing:

In marketing, showing your face and cultivating a strong reputation are pivotal in the photography business. Additionally, branding sessions are crucial, and maintaining the boundary between work and personal life is equally important.

In conclusion, transitioning from wedding photography to a studio, implementing IPS, emphasizing printed heirloom pieces, and strategically using framed art and exclusivity can help you boost your studio photography business significantly.

Is it time for you to make the transition and elevate your studio photography game?