Today on the Play It Brave Podcast, I’m giving an exclusive sneak peek into my Brand Map course. This lesson is diving into all the ways to define your brand and create a strong foundation for your business. If your business is in need of a stronger identity that is recognizable, trusting, and evokes emotions, you should really have a listen!

Key Takeaways:

• What do people think of when they think of your business?
• A brand is a foundation for your business, and businesses are only as strong as their brands
• Think of a brand as if it were a friend or person. What does your friend wear? What are their passions? What are their favorite activities? What does your friend spend money on? Introvert or extrovert?
• Your brand helps people choose you! Developing a strong reputation, aesthetic, & mission, your brand will help people trust you.
• Think of the brands you’re loyal to, and ask yourself why
• Powerful brand identities engage emotions
• Decisions you make can make a statement about your brand. Make sure they align with your mission.

References:

• Beth Kirby (Local Milk)
• Same-Sex Wedding Cake Article