Do you have copycats? People who always seem to be following in your footsteps, taking your ideas, and mimicking your style? On this Hot Seats episode, I coach well-established photographer, Jenny King through her copycat woes and share my one big strategy for keeping the copycats at bay. Hit play to tune in.

About Jenny King:

Jenny is a self taught photographer who started her business at the age of 30 with a newborn.  Jenny was a bartender for nearly a decade, went corporate in banking then fell in love with the wedding world after her own wedding experience.  In the last five years she has grown her business specializing in weddings, has since created an associate wedding company & is currently in the process of launching a third brand specializing in racy boudoir.  She has shot in 3 different countries & has been recognized as the best wedding photographer in her area.

Jenny’s Question:

Is it necessary to know what what my competition is doing? Why they are copying you? Or should I just keep walking around life with blinders on trying not to worry about it?

What to do when people are copying you:

When people are copying you, this could be a great opportunity to turn your knowledge into a money-making offer. There will still be some who won’t pay and will just steal your ideas. Block those people, have a conversation with them, or just put your blinders on. That’s up to you and the circumstances, but spending your energy on copiers is wasted energy most of the time.

Is it necessary to know what my competition is charging?

Sometimes it is important to know what your competitors are charging if you are consistently being compared by your potential clients. If you’re coming in $10,000 lower than your competitor, then you should know that and analyze why.

How do I show my clients my worth when compared to my lower-priced competition?

BE MORE YOU. Show your face more, tell more personal stories, and become irresistible to your ideal clients. People can’t copy YOU and what YOU have to offer as a person. This is the magic of marketing and personal brands.

For more ways to listen to this episode – CLICK HERE!

Check It Out! 

• Follow on Jenny King on Instagram
• Visit Jenny King’s Website