If you’ve ever considered getting into the podcast game, here’s the first thing you should know: The “magical Internet money” isn’t going to fall into your lap. Podcasting is a grind, and there’s no one who understands the good old-fashioned grind better than powerlifter turned podcaster, Jeremy Slate. Jeremy is the founder of the award winning Create Your Own Life Podcast with over 2.5 million downloads, and he’s joining me on this episode to talk about how you can become a leader in your industry through podcasting. Whether you’re looking to launch your own podcast, or just be a guest on other podcasts, hit play to find out how you can achieve leader status.

About Jeremy Slate:

Jeremy Ryan Slate is the founder of the Create Your Own Life Podcast, a show to help people create life on their own terms at a world-class level. He studied literature at Oxford University, and is a former champion powerlifter turned new media entrepreneur.  

The Create Your Own Life Podcast aims to bring world class people to help mentor his audience to create life on their own terms.  It has been downloaded over 2.5 million times. Jeremy has interviewed over 500 entrepreneurs he greatly admires including Danica Patrick, Seth Godin, Tucker Max and Robert Greene.  He’s also a featured writer for Influencive and Business.com. After his success in podcasting, Jeremy Slate and his wife, Brielle Slate, founded Command Your Brand Media to help entrepreneurs hone their message and impact thousands with the power of storytelling.

Key Takeaways:

Maybe you’re unsure if podcasting is for you… Jeremy shared some great insight into what makes a great podcast that not only your listeners enjoy, but you enjoy too!

Indicators of a successful podcast:

• It’s a creative outlet
• It’s different than other podcasts
• It helps position your brand

7 Key Tips for Successful Podcasts:

If you’ve always dreamt of hosting your own podcast, or you’re just looking to be featured, these tried and true tips could be the key to success that you’ve been searching for.

1. STAND OUT – Sending emails to podcast producers or potential guests should be a customized experience.
2. BE IMPRESSIVE – It’s all about how you position your achievements.
3. BE PASSIONATE – Be persistent, but not annoying when it comes to reaching out to your dream guests or podcast producers.
4. STUDY UP – Study famous reporters to learn how to initiate great interviews
5. BE FLEXIBLE – Sometimes people are busy. For some guests it’s important to be flexible in order to land the interview.
6. BE CREDIBLE – Find your small “ponds” that care about you and build a portfolio of press. Find out what’s newsworthy about what you’re doing and pitch it to these media outlets.
7. BE INVESTED – Be invested in what you’re creating. Go above and beyond and put in the work! When you’re so invested and wanting to make it happen, you’ll find a way.

How to know what podcasts are right for you:

When it comes to sharing your message and seeking out podcasts to apply for or interviews to accept, it’s important to have clear boundaries of which ones will help you reach your audience. Here are three key indicators of a podcast that is a good fit for you and your business.

1. Make sure it’s in your market – you can only make an impact when you’re speaking to the right people.
2. Where are they ranked in their category on iTunes? Strive to be on podcasts that are in the top 200in their category.
3. Look at their review numbers. Do they have 100 reviews or more? What is their rating?

Podcast Storytelling Outline:

The most important thing when interviewing or being interviewed is how you tell your story. Here is Jeremy’s proven storytelling outline that will satisfy listeners. Whether you’re guesting or interviewing, jot down this outline to prepare for an epic interview.

• Tell a personal story – How did you get to where you are?
• Share 3-5 key teachable points – What are you an expert on? It’s important to establish authority and trust.
• Encourage the listeners to take action at the end – Give something away that relates to the topic you just taught about. Maybe it’s a discount code, a freebie, or something else that serves them in some way and also invites them to continue engaging with you.

Check It Out!

• HOW TO GAIN MASSIVE EXPOSURE Through the Power of Podcasting (Free Training)
• Listen to D’Arcy’s interview on Create Your Own Life!
• Create Your Own Life Podcast
• Command Your Brand Media
• Jeremy Ryan Slate’s Instagram
• The No Agenda Show