Take Your Brand From Yawn to Wow! - D'ARCY BENINCOSA

Take Your Brand From Yawn to Wow!

by D'Arcy Benincosa

Take Your Brand From Yawn to Wow! with Eden Strader and D'Arcy Benincosa on The Play It Brave Podcast

Do you know who your competition is? Does their work or brand look similar to yours from afar? It’s time to build a strong brand foundation and start standing out from the crowd. In this episode, branding genius, coach, and fellow-photographer, Eden Strader joins me to chat about how she set herself apart and how you can too with some simple exercises and a bit of strategy! Tune in to learn more.

About Eden Strader:

Eden is a six figure photographer turned business coach, leading hundreds of creative entrepreneurs in building a life of artistic growth, wealth, and personal power. In a nutshell? Eden helps creative humans discover their unique flavor of magic to create the life of their dreams.

What is a brand?

When thinking of a brand, Eden likes to imagine it as a house. A logo and color palette are important, but they’re just a pillar of the brand. If you took that out, you would just be missing one pillar, but you would still have a house. The foundation is YOU and the feeling that you want to leave your community with. You can’t have the house (or brand) without a YOU.

How to Build a Strong Brand Foundation:

  • When branding is the most successful is when your brand is a business representation of you as a human.
  • Take your business out of it and think about what your dream life would be, and the feelings you would experience everyday.
  • Ask your friends and family what their favorite thing is about you. This is where you’ll identify your natural strengths as a human. Capitalize on those strengths. Once you lean into your natural strengths, your business will naturally grow.
  • If you were the first person to start this career, what would it be like? What feelings would you try to evoke? What experience would you want to give?
  • Reverse Engineer a Dream Testimonial: Write out a testimonial for yourself from your dream client. What exactly would they say about the experience and your product/service?

How to separate yourself from the competition and stand out in a saturated industry:

  • If there’s no one doing it like you, they can’t go to anyone else but you. The clients coming to you are going to be passionate about that decision and will feel aligned with you and your brand.
  • When we’re able to create a business that is an extension of you, the more you’ll enjoy what you’re doing on a day to day basis.
  • It’ll feel really uncomfortable to lean so hard into a niche because we feel like we have to do what other people are doing to be successful. You have to push past your discomfort to the other side when you’re reaching those people who are aligned with you.
  • We are the mirror for our ideal clients and if you’re not passionate about what you’re creating, then they won’t be either. Create work that you’re proud of and that is easily recognizable.

For more ways to listen to this episode – CLICK HERE!

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free training

Get my Top 10 Tips to Grow Your Destination Wedding Business

binge-listen

Play

It Brave

podcast

free training

Learn how to Shoot
& Meter Film for
Window Light

A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

THE ARCHETYPE PROCESS

Struggle to match your digital to your film? You've met your match. Use code DARCY for 15% off!

pic-time

Say au revoir to lazy galleries! Use code DARCY15 to get 15% off annual plans.

tonic site shop

Crappy website? Say no more. Get 20% off a template with code PLAYITBRAVE. You're welcome.

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