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Behind the Scenes to Creating a Kickass Marketing Plan for the New Year

by D'Arcy Benincosa

Behind the Scenes to Creating a Kickass Marketing Plan for the New Year with D'Arcy Benincosa

Your weekly dose of wit and wisdom is back with a BANG! In this episode I’m giving you a behind the scenes look at how I plan out my content for the year so that I’m actually MEETING those goals I’ve set. Anyone else out there set goals and realize halfway through the year that you’re behind? This episode is for you, ninja! Listen in to get my tips and tricks on goal setting.

Key Takeaways:

My secret to setting goals for a new year and actually sticking to them!

  • I schedule out my launches
    • Spread out your launches throughout the year in order to keep people from getting confused with too many offerings.
    • This also allows you to further plan out marketing campaigns, social media posts, podcast episodes, Facebook Ads, newsletters, blog content, etc.
  • I create my community goals
    • I set numerical goals for all of my content outlets, including Facebook groups, newsletter subscribers, Youtube subscribers, etc.
    • Break down these numbers by month so that you have little goals to meet along the way, and you can come up with monthly tasks to help meet those goals.
  • I make a monthly content commitment goal
    • I list out how many publications I need to submit to, how many podcast episodes I need to release, how many newsletters to send out, how many Instagram posts to create, how many Youtube videos to publish, etc.
  • Create the content far in advance!
    • I batch create my content 3 months in advance so that everything can go out on time, and my team doesn’t have to stress about tight deadlines.
  • Planning your content out like this saves you time and stress so you can skip the last minute rush to come up with an idea of what to post about, and you can post with INTENTION!
  • You don’t always have to be SELLING, but you can always have a game plan for INSPIRING, EMPOWERING, EDUCATING, and CONNECTING!

Want to learn from me and a group of like-minded creatives who you can team up with to up-level your business? Check out Ninja Bootcamp Group Coaching, and sign up before the end of January to get $1,000 off your registration!

Choose how you want to listen!

References:

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tune in now

A few of my favorite business tools:

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Struggle to match your digital to your film? You've met your match. Use code PLAYITBRAVE to get $50 off!

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tonic site shop

Crappy website? Say no more. Get 20% off a template with code PLAYITBRAVE. You're welcome.

Learn my simple tweaks you can make that will have you attracting your dream clients with the portfolio you have TODAY.

free guide

Have no time to submit
to publications?

Don’t let your images gather dust on a hard drive – GET THEM SEEN (and gain street cred too).

free training

Not booking $10k+ weddings?

binge-listen

Play

It Brave

podcast

A few of my favorite business tools:

CREATIVE LAW SHOP

Contracts, Privacy Policies, and more. Use code DARCYB10 for 10% off!

goodlight presets

Struggle to match your digital to your film? You've met your match. Use code PLAYITBRAVE to get $50 off!

pic-time

Say au revoir to lazy galleries! Use code DARCY to get your first month free.

tonic site shop

Crappy website? Say no more. Get 20% off a template with code PLAYITBRAVE. You're welcome.

Have no time to submit to publications?

Don’t let your images gather dust on a hard drive – GET THEM SEEN (and gain street cred too).

free guide

Learn my simple tweaks you can make that will have you attracting your dream clients with the portfolio you have TODAY.

comments +

  1. Elaine says:

    Oh yes!
    Love this… and please let us know when you come to South Africa!!

@darcybenincosa

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