Finding a Niche & Winning At It - D'ARCY BENINCOSA

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Finding a Niche & Winning At It

by D'Arcy Benincosa

Are you finding yourself following the trends of your industry? Why? Today I’m interviewing photography ninja, Eden Strader, who is a master of color and harsh lighting. In this episode she shares how one rude Tweet led to her pursuing the photography style she was drawn to, instead of what she knew was popular, and how that has led to her massive success! If you’re needing some tips on how to find your niche, this is the episode for you!

Key Takeaways:

  • It’s difficult to make the break between what you know people love to what you love and hope that others will love too.
  • The most important thing is to be the photographer that you would hire, because that’s going to be the most genuine art you can produce because it’s what you love the most.
  • Once you’re more true to what you love in your art, you’ll love your business in general so much more. Your clients can see that passion going into your work.
  • Sometimes people are scared to be too passionate, but you’re the best photographer for your clients when you’re passionate about what you’re doing.
  • If you’re trying to be someone else’s business, it’s not going to work long-term. You have to love your own work, and you can’t love your own work if it’s not even yours.
  • Niche-ing yourself helps you stand out (especially on Pinterest!) *get my Pinterest guide here*
  • Nothing makes you a better artist than constantly making yourself uncomfortable.
  • There’s a distinct line between inspiration and copying.
  • Being copied can be a good thing because it motivates you to be even better and push yourself to create different and more unique work.
  • Give yourself room to mess up sometimes. It happens to everyone. Look back at it and find a way to learn from it. There’s always room for improvement.
  • Once you master technicality, you take away an area of stress. Instead you can use those technical details to make the creative and artistic areas of your work better.
  • There’s a collaboration when it comes to voice. You combine your artistic voice with who your client is to tell the most unique story.



comments +

  1. Emily

    July 8th, 2019 at 2:19 PM

    This was really good (as I expected it would be) and helpful to hear from someone who hasn’t been afraid to pursue something in the way that THEY love to do it.

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