Your Story, Stronger: Why Hiring a Copywriter Is The Key to Seven Figures - D'ARCY BENINCOSA

Your Story, Stronger: Why Hiring a Copywriter Is The Key to Seven Figures

by D'Arcy Benincosa

Join my copywriter, Olivia Carson and I as we lay all our cards out on the table. We’re talking about our workflow, our tips to find a copywriter you can trust, and some good old-fashioned words of wisdom to boot. Not only is outsourcing a radical act of self love, it’s the only way to get your business to scale to dreamy, dreamy heights. Tune in to hear all the juicy details!

About Olivia:

Olivia Carson is a photographer turned wordsmith for women with creative callings. She’s the wizard with words behind beloved brands and a savvy scribe with multiple seven figure launches under her belt. As the creative-in-chief behind her wedding and portrait photography business for over a decade, Olivia knows what it’s like to have your days stuffed to the brim with editing, client calls, emails, and overanalyzing your Instagram grid. When you’re ready to get back to the work that sets your soul on fire, something in your business has gotta give. Sneaky little tip: That’s where Olivia comes in. Today, she’s a sought-after copywriter for creatives who guides artists, makers, doers, and dreamers to find a voice as divine and exceptional as the work they share with the world. Through her bespoke approach with words and heart-driven strategy (with a dash of marketing magic), Olivia has supported lucrative launches and brand badassery for creative clients like D’Arcy Benincsoa, Gedina, and If I Made. When she’s not getting her clients published in Martha Stewart Weddings, her expertise has landed her among talented rosters of educators sharing their knowledge with students of Curate Well Co. and The Hybrid Collective.

Our team’s proven ways of introducing a copywriter to scale your business (regardless of whether you’re the world’s best writer or not):

  • Have a rock solid brand identity and voice before you welcome a copywriter into your business
  • If you have strong, personal copy you’re sharing with the world already, you’ll be in a better position to outsource your words. Your audience will already know what to expect from you. You’re giving your copywriter the tools they need to succeed.
  • The more source material you have, the easier the workflow will be in the beginning as you get to know each other (Youtube, Instagram stories, posts, newsletters, courses)
  • A great copywriter should never want to be the star of your business. That’s you! If a copywriter wants to receive credit for anything they’ve written on your dime, consider it a red flag. 

Content recycling is self love!

Consider this your permission slip to reuse some of your old content. Relieve yourself of the pressure to create new content all the time. 

  • Reuse some of your old words. Go back to your Instagram captions from two years ago. Is there anything you could use to form the bones of a new story for your audience?
  • Everything you’ve written in your business has been all you up until this point. Refine it and reflect on what you’ve said, how you’ve said it before contracting with a copywriter. 

There’s so much sameness out there with our words, especially in the wedding photography world. How are we supposed to stand out when so many of us the same old sh*t?


Look no further than D’Arcy and Olivia’s copywriting words of wisdom:

  • Copy “nuggets” rooted in real life stories are great ways to infuse your copy with personality while also calling back to your brand values.
  • Picture your Ideal Client Avatar while you’re writing so you can craft copy that speaks directly to their experiences, inner dialogue, and pain points.
  • You’re the only YOU in this world. Only you have your stories, only you have your strange, unique loves. We are slowly becoming one with our personal brand. You may not even realize you’re building your brand with the stories you’re telling now. 
  • It’s not about you. Use “you” in your copy to wake up your reader right away (“She’s talking to me? Better pay attention!”). 
  • The more specific, the better. The more specific, the more interesting your writing is. Specific details make your copy a delight to read!

For more ways to listen to this episode – CLICK HERE!

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A few of my favorite business tools:

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